In just over five decades, the UAE has transformed itself from tranquil coastal communities into a global powerhouse brimming with futuristic skyscrapers, state-of-the-art architecture, and a dynamic cultural landscape. This breathtaking evolution didn’t just happen overnight; it was driven by visionary leaders and, crucially, an incredibly diverse and passionate community of creatives who have infused innovation and artistry into every facet of Emirati life.
These artists, architects, filmmakers, writers, musicians, and culinary pioneers articulate the nation’s evolving identity through their unique creative lenses. For too long, these talents worked behind the scenes, shaping the country’s image while rarely getting the credit they deserve. Myrna Ayad’s new book, +971: 50 Emirati Creatives Shaping the UAE, changes that. It gives names, faces, and voices to the talents that are defining Emirati creativity.
Featuring an insightful foreword by Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture and Arts Authority, the book is a testament to the vibrant pulse of Emirati creativity. Spanning a diverse range of disciplines from visual arts and architecture to literature, music, film, and even the culinary arts, this publication takes readers behind the scenes, offering intimate glimpses into the minds and workspaces of fifty groundbreaking Emiratis.
The featured creatives hail from across the seven emirates, with each profile exploring personal inspirations, industry challenges, and the bold visions that propel these talents onto the international stage. The book is a journey through the UAE’s artistic heartbeat, spotlighting individuals whose relentless innovation and bold creativity continue to shape global perceptions of the Emirates. Richly illustrated and expertly narrated, this volume invites readers, art lovers, and culture enthusiasts alike to celebrate and honor the extraordinary contributions of these inspiring Emirati talents.
The book will be available for purchase in September 2025.
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