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MASTER THE SEASON’S HOTTEST BROW TREND IN TWO EASY STEPS.

The ultimate guide to the perfect brow.
benefit cosmetics
Whether you're relaxing by the ocean or conquering the concrete jungle, remember—bold brows are the ultimate accessory.

As the curtains closed on this year’s Awards season and the Couture and Fall/Winter 2024 fashion weeks, one beauty trend stood out amidst the flurry of couture and style innovations: eyebrows. What’s the buzz, you ask? It’s all about embracing the natural boldness of your brows that harks back to the early 2000s but with a contemporary twist. Picture a face-framing brow style meticulously shaped and groomed using Benefit Cosmetics

Now, let’s talk technique. Achieving this coveted look isn’t rocket science, thanks to the magic of ‘Precisely, My Brow’ wax—a game-changer in the world of brow styling. It’s all about high-impact payoff, impeccable hold, and, above all, a mess-free application that even beginners can master.

Step one: Choose your shade wisely. Whether you sway towards warm, cool, or neutral tones, the key is to mirror the depth and tone of your hair color for a harmonious blend.

Step two: It’s all about the base. Utilize the flat side of the wand to define the base of your brow, following the contours of your orbital bone. This strategic move not only creates the illusion of a linear shape but also ensures maximum color concentration on both skin and hair.

Step three: Fill in the gaps. Switch to the domed side of the wand to seamlessly fill your brow from start to finish. This step not only blends any excess product but also banishes any hint of harsh lines, leaving you with brows worthy of a runway debut.

But wait, there’s more! For an added layer of dimension, use the ‘Precisely, My Brow’ detailer—a micro-liner powerhouse. With precision at your fingertips, delicately infuse hair-like strokes into areas that may be naturally sparse, elevating your brow game to new heights.

One such brow-defined celebrity red carpet look that lives in our heads rent-free is Kim Kardashian‘s audacious look from the Vanity Fair Oscars Party 2024.

GET THE LOOK

To create Kim’s iconic brows, celebrity makeup artist Rokael started with the ‘Precisely, My Brow’ pencil in shade 3 to map the shape of the brow, creating hairs at the inner part of the brow. Then, he used ‘Precisely, My Brow’ pencil shade 4 to fill in any gaps in the brow, creating soft, hair-like strokes to make the brows appear fluffier. 

Finally, he used the 24-HR Brow Setter to lock all the hairs in place and ensure that the brow was going to stay put all night. He used the flat part of the applicator to lay the hairs down into place to create a fluffier effect. 

SHOP THE BENEFIT COSMETICS PRODUCTS USED TO GET THE LOOK

Embrace the power of bold, natural brows in your everyday life. With the right tools and techniques, you can effortlessly embody the latest trends seen both on and off the runway. So, stand tall, flaunt those brows, and exude confidence and style wherever your day takes you.

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