Dark Siren makeup is poised to be 2025’s hottest beauty trend, and it’s got some serious edge. If you’ve been tracking beauty trends, you’ve probably noticed a surge in sultry, moody makeup looks. Well, you’re not wrong. Pinterest’s Annual Trend Report confirms the hype, with dark siren makeup pins soaring by an incredible 695% throughout 2024. The Pinterest report further predicts that Gen Z and millennials are ready to dive headfirst into this sultry sea witch era, pairing dark makeup with wavy, wet hair and moody mermaid manicures.
The trend taps into a mystical, sea witch-inspired aesthetic that combines mystery with undeniable allure. It’s a far cry from the sweet, whimsical mermaid look we’ve seen in the past. Instead of pastel hues and shimmering skin, dark siren makeup takes a more moody, edgy approach, blending ethereal elements with dark, seductive tones. Picture sharp black eyeliner that stretches out into dramatic siren shapes, cool-toned eyeshadows that lean into smoky greys and blues, and soft matte skin that sets the stage for a mysterious vibe.
One of the most striking departures from the more traditional “mermaidcore” is the lips. No longer is the glossy, dewy pout the star of the show. Instead, this trend brings back the iconic ‘90s lip liner—think rich, deep nude shades and slightly darker, defined liners that add a touch of rebellion and sophistication to the overall look. This gives the dark siren vibe an air of confidence that’s impossible to ignore.
So, how do you bring this look to life? Go for smoky, matte greys and charcoal eyeshadows paired with bold black eyeliner that accentuates the eyes in a dramatic way. Keep your skin fresh but matte for that ethereal glow. If you’re feeling a bit more daring, you can opt for a sharp liner, where the edges are sleek and defined.
For those not quite ready to go all-in on the dark siren look, there’s still room to play. A softer approach, with delicate eyeliner and diffused, shimmery eyeshadows in cool tones, gives you a way to dip your toes into the trend without fully committing. Whether you go bold and dramatic or soft and ethereal, this makeup trend is versatile enough to cater to every version of the dark siren within you.
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