THE BEAUTY VAULT: THE BEST BEAUTY LAUNCHES OF MAY 2025.

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new beauty launches
From skincare and haircare to fragrances, discover the best beauty launches of the month below.

Welcome to The Beauty Vault, your monthly dossier of exquisite beauty products. In a world where new products flood the market daily, each making tall claims about efficacy, we understand the need for clarity and trust in your choices. That’s why we’ve taken on the task of carefully curating the best beauty launches each month. Our goal is simple: to present you with the crème de la crème of cosmetics—products that not only meet their promises but exceed them.

Discover the best beauty launches of the month below.

AMOUAGE ‘DECISION & EXISTENCE’ PERFUME

new beauty launches

Amouage is closing the chapter on its ‘Odyssey’ Collection with the launch of ‘Decision’ and ‘Existence,’ two perfumes that capture the essence of life-changing journeys and the serenity of the infinite. ‘Decision’ is a sharp, electrifying scent that embodies a transformative moment, with notes of bergamot, juniper, and frankincense, grounding into a warm, empowering base of vanilla and cedarwood. On the other hand, ‘Existence’ offers a soft, ethereal escape, with Lily of the Valley and Frankincense blending into a lush landscape of benzoin and white musk, evoking the vastness of eternity. Both fragrances are housed in Amouage’s iconic flacons, with designs by Belgian artist Louise Mertens, whose visuals mirror the essence of the perfumes. 

ASTERI BEAUTY ‘THE QUEENS’ PRIMER COLLECTION

new beauty launches

Asteri Beauty is stepping up the primer game with a luxurious trio that caters to every skin type and goal. The ‘Sunset Queen SPF 50 Primer’ is the ultimate multitasker, offering all-day sun protection with broad-spectrum SPF 50, plus deep hydration from hyaluronic acid and nourishing moringa oil. For a radiant glow, the ‘Cosmic Queen Glow Primer’ brings the heat with hydrating hyaluronic acid, plumping snow mushroom extract, and refreshing rosewater. Finally, for those seeking a matte finish, the ‘Arabian Queen Matte & Blur Primer’ blurs imperfections, controls shine, and hydrates with squalane and vitamin E, leaving a smooth, photo-ready complexion. 

AUGUSTINUS BADER x SOFIA COPPOLA ‘LIP BALM DUO’

best new beauty launches

Augustinus Bader is taking its successful collaboration with Sofia Coppola to the next level with the launch of ‘The Lip Balm Duo’. This exclusive set features two luxurious lip balms, powered by the brand’s proprietary TFC8® technology, including the original ‘Lip Balm’ for deep hydration and the ‘Tinted Balm’ in Shade 1. Infused with nourishing plant-based butters and oils like shea butter, vitamin E, and candelilla wax, both balms hydrate, protect, and enhance lips, leaving them soft, smooth, and radiant. This duo offers the perfect balance of cutting-edge science and Coppola’s refined artistry, making it a must-have addition to any beauty lover’s collection. 

CHOPARD ‘JASMIN MALIKA’ EAU DE PARFUM

best new beauty launches

Chopard’s latest addition to its ‘Malika’ collection, the ‘Jasmin Malika’ Eau de Parfum, is a radiant floral chypre designed to evoke the sun-kissed richness of jasmine in all its sensual glory. Opening with bright notes of mandarin, neroli, and a hint of nutmeg, it transitions into a heart of sambac and grandiflorum jasmine, enhanced by the floral freshness of osmanthus. The fragrance settles into a warm, sensual base of ambrox and patchouli, creating a captivating, long-lasting trail. Housed in a glowing amber-orange bottle with golden accents, ‘Jasmin Malika’ is created with Chopard’s commitment to ethical sourcing and luxury craftsmanship.

CELINE ‘UN ÉTÉ FRANÇAIS’ HAUTE PARFUMERIE

best new beauty launches

Celine’s latest addition to its Haute Parfumerie collection, ‘Un Été Français’, is a nostalgic tribute to the carefree essence of summer in the South of France. This powdery, silky fragrance captures the lightness and freedom of sun-drenched holidays along the Côte d’Azur. Notes of bergamot, neroli, and petitgrain blend with the delicate scent of coconut and gorse, evoking the fresh sea air and warm skin kissed by the sun. A soft, ambered vanilla base lingers like a memory, creating a fragrance that feels like a warm, amber veil over your skin. The sleek, minimalist bottle with its Art Deco-inspired design reflects the elegance of Celine’s heritage, while the fragrance itself embodies the perfect balance of fresh, floral, and powdery. ‘Un Été Français’ joins the other 12 luxurious creations in the collection, bringing the spirit of summer to your perfume wardrobe.

ELEMIS ‘PRO COLLAGEN BLACK CHERRY’ CLEANSING BALM

best new beauty launches

Elemis is redefining your cleansing routine with the launch of the ‘Pro-Collagen Black Cherry Cleansing Balm’. This luxurious new edition of the brand’s award-winning original formula combines the irresistible fragrance of ripe black cherries, warm almonds, and comforting vanilla with their signature 3-in-1 texture. The result is a decadent experience that effortlessly melts away makeup without stripping your skin of its natural moisture. Infused with nourishing ingredients, this balm not only cleanses but also strengthens your skin’s barrier and delivers an instant hydration boost. Clinically proven to remove long-wear and waterproof makeup, this indulgent balm leaves your skin feeling soft, nourished, and glowing. 

GIORGIO ARMANI ‘SÃŒ PASSIONE RED MUSK’ PERFUME

best new beauty launches

Giorgio Armani‘s ‘Sì Passione Red Musk’ is the latest addition to the iconic ‘Sì Passione’ collection, bursting with vibrant energy and sensuality. This new fragrance is a captivating blend of musky freshness, ripe strawberry, and the elegant rose. The top notes open with a sparkling mix of mandarin and pear, quickly followed by a radiant heart of rose damascena and white peony. At its base, a warm, gourmand vanilla bourbon absolute mingles with soft, textured musk, creating a deliciously addictive trail. Housed in a striking red bottle that reflects the fragrance’s passionate nature, ‘Sì Passione Red Musk’ is crafted for women who live life boldly and passionately. This new scent, with its floral-ambery, fruity-musky profile, invites you to embrace every emotion with intensity.

GUCCI BLOOM PARFUM

best new beauty launches

Gucci is expanding its iconic ‘Gucci Bloom’ line with the release of the ‘Gucci Bloom Parfum’, an intense, golden twist on the original floral bouquet. Master Perfumer Alberto Morillas has added a new dimension to the signature white Bloom Accord, introducing a luminous Coral Jasmine note that envelops the fragrance in a warm, golden veil. The heart of the perfume is defined by an ambery accent from Peru Balsam Extract, blending with vanilla notes to create a rich interplay of creamy sweetness and spicy woodiness. This is balanced by a new co-extraction of Tuberose, adding depth with its soft, powdery texture. The result is a sophisticated, sensual fragrance that blooms with an intense solar Amber bouquet. 

HOURGLASS VEIL HYDRATING SKIN TINT 

best new beauty launches

Hourglass has just introduced its ‘Veil Hydrating Skin Tint’ to the GCC, and it’s a game-changer for anyone seeking a radiant, dewy glow. This lightweight, skincare-infused tint delivers all-day hydration, clinically proven to boost moisture levels by 52 percent. Packed with 94 percent naturally derived ingredients, it smooths, plumps, and perfects the skin for a fresh, sheer finish. Key ingredients like hyaluronic acid, plant-based squalene, and meadowfoam seed oil hydrate and nourish, while the formula’s vegan and non-comedogenic qualities make it suitable for all skin types. Available in 18 flexible shades, the ‘Veil Hydrating Skin Tint’ is the ultimate skin-perfecting tint for an effortlessly glowing complexion. Exclusively available at Sephora Middle East, it’s the perfect addition to your skincare and makeup routine.

KAYALI ‘VACAY IN A BOTTLE’

best new beauty launches

Kayali is expanding its ‘Vacay in a Bottle’ collection with the launch of 50ml bottles, offering an even deeper escape through fragrance. Whether you want to be transported to the vibrant streets of Marrakesh, the sun-drenched shores of Capri, the tropical bliss of Maui, or the serene beaches of the Maldives, there’s a scent for every wanderlust dreamer. Each perfume, like the ‘Marrakesh in a Bottle Orange Blossom | 24’ and ‘Capri in a Bottle Lemon Sugar | 14’, features a blend of fresh, exotic notes designed to evoke the essence of these stunning destinations. Perfect for layering, these fragrances offer endless combinations to craft a personalized vacation in a bottle. 

MAKEUP BY MARIO ‘MASTER’ MASCARA

best new beauty launches

Makeup By Mario is unveiling the ‘Master’ Mascara, the brand’s first-ever mascara designed to provide naturally fuller lashes with all-day volume, length, and lift. This universally appealing formula ensures a flawless finish that builds effortlessly from subtle to striking without clumping or smudging. In a consumer study, 100 percent of participants instantly saw improved lash length, while 97 percent agreed it made lashes look fuller and more lifted. Thanks to its lightweight, long-lasting hold that resists flaking, sweat, and humidity, the ‘Master’ Mascara promises durability from morning to night. The innovation lies in its custom-designed conical brush that sculpts lashes with precision, making it ideal for all eye shapes. The nourishing formula, enriched with ProVitamin B5, Castor Oil, and a vegan wax blend, keeps lashes soft and conditioned without any crunch. Clean, vegan, cruelty-free, and ophthalmologist-tested, it’s a must-have addition to every beauty routine. 

RITUALS ‘DREAM’ COLLECTION

best new beauty launches

Rituals is launching its limited-edition ‘Dream’ Collection, a new line of body and home cosmetics designed to turn your personal space into a haven of relaxation. Featuring 13 innovative products, the collection blends cutting-edge formulas with unique ingredients like blue daisy and moonstone, offering everything from whipped foams to shimmering oils. Among the highlights are the Whipped Shower Foam, which creates a cloud-like lather with a dreamy floral, woody scent, and the Lip Oil, a nourishing blend of five oils with a sweet, bubble gum and mint fragrance. The Eau de Parfumcaptivates with a beautiful mix of rhum, white peach, and tuberose, while the Hand Wash and Scented Candle elevate your senses with their fresh, floral-woody notes. 

VILHELM ‘TRIPTYCH’ COLLECTION

best new beauty launches

Vilhelm Parfumerie has unveiled its ‘Triptych’ collection inspired by the legendary figure Hannibal, each one embodying his strength, audacity, and vision. The collection features three modern, luxurious scents built on a base of powdery leather and enhanced by an imperial osmanthus note. ‘Great Lord’ captures the essence of daring and genius with rich mandarin zest, plum, and a deep leather heart, contrasted by earthy patchouli and crackling amber. ‘Sun Cities’ transports you to a magical haven with vibrant pineapple, spicy cardamom, and the warmth of oakmoss, creating a powerful call to greatness. ‘Chimilka,’ inspired by Hannibal’s counterpart, is a tribute to strength and passion, with velvety peach and creamy amber balanced by spicy saffron and osmanthus. This trio offers a unique olfactory journey through history, legacy, and empowerment, perfect for those seeking to write their own bold story.

YOUTH TO THE PEOPLE EXFOLIATE + BRIGHTEN SUPERFRUIT CLEANSER

best new beauty launches

Youth To The People is shaking up your skincare routine with the launch of their Exfoliate + Brighten Superfruit Cleanser, the brand’s first new cleanser in nearly a decade. This gentle yet powerful formula combines the goodness of superfruits and science to give you instant smoothness and a natural glow without stripping your skin’s moisture. Packed with papaya and passionfruit extracts, this cleanser uses natural enzymes to exfoliate, while a blend of salicylic, glycolic, lactic, and phytic acids boosts radiance and refines texture. Ginger root and vitamin C even out skin tone, while caffeine and yerba mate revive tired, dull skin. Designed to be used 3+ times a week, it’s suitable for most skin types, even sensitive ones, offering a simple yet effective exfoliating treatment. 

YSL BEAUTY ‘LOVESHINE’ PLUMPING LIP OIL GLOSS

best new beauty launches

YSL Beauty is taking high shine to the next level with the launch of the YSL ‘Loveshine’ Plumping Lip Oil Gloss, the ultimate gloss for those craving a bold, glossy pout. This audacious formula delivers an overdose of shine, giving lips a gleaming, glass-like finish that’s impossible to resist. Infused with purifying ginger oil and volumizing spicy pepper oil, the gloss is designed to plump and sculpt, offering visibly fuller and smoother lips with 8 hours of hydration. With its innovative non-sticky texture and addictive formula, the YSL ‘Loveshine’ Plumping Lip Oil Gloss is available in 10 vibrant shades.

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