THE BEAUTY VAULT: THE BEST BEAUTY LAUNCHES OF APRIL 2025.

Trust us; they are worth the investment.
best beauty launches
From skincare and haircare to fragrances, discover the best beauty launches of the month below.

Welcome to The Beauty Vault, your monthly dossier of exquisite beauty products. In a world where new products flood the market daily, each making tall claims about efficacy, we understand the need for clarity and trust in your choices. That’s why we’ve taken on the task of carefully curating the best beauty launches each month. Our goal is simple: to present you with the crème de la crème of cosmetics—products that not only meet their promises but exceed them.

Discover the best beauty launches of the month below.

ACQUA DI PARMA ‘BUONGIORNO’ FRAGRANCE

best beauty launches April 2025

Acqua di Parma introduces ‘Buongiorno,’ a fragrance that celebrates the essence of Italian living and the art of savoring everyday moments. A tribute to the vibrant spirit of spring in the Tuscan hills, this Eau de Parfum captures the fresh, uplifting feeling of morning dew and the first rays of sunlight on your skin. The co-distilled pairing of basil and petitgrain creates a uniquely harmonious scent, blending invigorating top notes of lemon, spearmint, and rosemary with a heart of lavender and mandarin leaves. The dry-down is a warm embrace of cedarwood, amber, and white musks, offering depth and sophistication. Encased in a radiant yellow bottle, ‘Buongiorno’ is complemented with a full range of bath and body products, from hand balms to beautifully crafted soap holders, all designed to bring a touch of Italian elegance to your daily rituals. 

ARMANI BEAUTY ‘VERTIGO LIFT’ MASCARA

best beauty launches April 2025

Giorgio Armani’s ‘Vertigo Lift’ Mascara is here to redefine lash perfection with its striking lengthening formula and sculpted definition. Designed with skincare at its core, this innovative mascara delivers extreme length (+70%) and clean volume, all while feeling lightweight and barely there on your lashes. Thanks to the new ‘Infinity Loop’ brush, each stroke coats lashes from root to tip, ensuring no clumping and a smooth, flawless finish that lasts up to 24 hours. The formula, enriched with a unique Lash Extender Complex, blends softeners and lightweight waxes for a silky application that nourishes as it defines. 

ASTERI BEAUTY ‘BIG FAN’ VOLUMIZING MASCARA

best beauty launches April 2025

Asteri Beauty has launched the ‘Big Fan Volumizing Mascara,’ a game-changer engineered for extreme conditions. Designed to thrive in heat and humidity, this mascara delivers high-volume lashes with just one coat, creating a fierce, fan-effect finish that’s as bold as it is beautiful. Its intense black pigment ensures an eye-catching look, while nourishing ingredients like vitamin B5 keep lashes soft, strong, and hydrated throughout the day. The mascara’s innovative cone-shaped brush lifts and separates, adding dramatic volume without clumping, while a glossy finish from carnauba wax enhances the overall effect. Smudge-proof, transfer-proof, and formulated to last from sunrise to sunset, the ‘Big Fan Volumizing Mascara’ is perfect for any climate. 

BALMSPACE UNIVERSAL BALM

best beauty launches April 2025

Balm Space has officially launched in the Middle East, bringing a refreshing approach to self-care with its minimalist yet highly effective products. The brand’s philosophy, “less, but better,” emphasizes simplicity without sacrificing quality. Leading the charge is the Universal Balm, a versatile, fragrance-free moisturizer that hydrates, soothes, and protects skin from head to toe. Perfect for all skin types, including sensitive and eczema-prone skin, it’s dermatologically tested, cruelty-free, and vegan. Crafted in the UK, this balm is designed for easy integration into everyday life, serving as anessential for lips, face, hands, and more. 

BDK PARFUMS ‘IMPADIA’ PERFUME

best beauty launches April 2025

BDK Parfums has introduced ‘Impadia,’ a fragrance that beautifully captures the shifting light of Paris, from the soft glow of dawn to the warm hues of sunset. This latest addition to the ‘Collection de la Parisienne’ celebrates the rose in all its contemporary, sensual forms, with Bulgarian rose essence and Turkish rose absolute at its heart. The fragrance opens with fresh notes of mandarin and bergamot, transitioning to a deeper, more velvety base of Akigalawood, sandalwood, and Madagascar vanilla, adding a creamy, gourmand richness to the floral composition. Created by perfumer Jordi Fernández,  ‘Impadia’ embodies the colors of Parisian skies, evoking a radiant, almost magical atmosphere that is both uplifting and seductive. Housed in a stunning gradient pink bottle, this fragrance not only captures the beauty of nature but also the elegance of the City of Light.

CHANEL ‘CHANCE’ EAU SPLENDIDE

best beauty launches April 2025

Chanel has unveiled the newest addition to its iconic ‘Chance’ collection: Chanel ‘Chance‘ Eau Splendide. This bold, luminous fragrance is a striking blend of contrasts, capturing the essence of spontaneity and mystery. Crafted by Olivier Polge, the new fragrance adds a touch of purple to the ‘Chance’ palette, symbolizing a blend of magic, lightness, and depth. The scent opens with a sparkling raspberry accord, unveiling crisp fruit notes, rose, and violet before evolving into a heart of elegant rose geranium, partially sourced from Chanel’s fields in Grasse. The base combines cedarwood, white musk, and a sophisticated hint of powdery iris, creating a long-lasting and vibrant finish. 

CHOPARD ‘LES FLEURS BIJOUX’ PERFUME

best beauty launches April 2025

Chopard’s new ‘Les Fleurs Bijoux’ trilogy, a stunning fusion of Haute Joaillerie and Haute Parfumerie, celebrates the timeless elegance of white flowers with a modern twist. The three fragrances—’Tubéreuse Maharané,’ ‘Angélique Begum,’ and ‘Gardénia Tahia’—each reinterpret iconic floral notes with boldness and unexpected facets. ‘Tubéreuse Maharané unveils a powerful tuberose transformed by sandalwood and creamy white chocolate, while ‘Angélique Begum’ blends angelica flower with orange blossom and patchouli for a mysterious chypre bouquet. ‘Gardénia Tahia’ offers a sweet, amber-floral experience, with gardenia, coconut, and bourbon vanilla creating an addictive scent. The exquisite fuchsia pink bottles reflect the preciousness of gemstones, with golden caps that mirror Chopard’s craftsmanship in jewelry. True to its sustainable luxury ethos, Chopard ensures that each fragrance is crafted from ethically sourced, high-quality natural ingredients, making ‘ Les Fleurs Bijoux’ a celebration of both beauty and responsibility.

DRIES VAN NOTEN FLOWER FRAGRANCES

best beauty launches April 2025

Dries Van Noten’s latest perfume creations, ‘Raving Rose’ and ‘Rosa Carnivora,’ offer bold new interpretations of the iconic rose, each breaking free from tradition. ‘Raving Rose’ electrifies the classic flower with vibrant bursts of pink and black pepper, blending fresh spice with a sensual floral heart of rose absolute and rose water. The scent then settles into warm cashmeran and musk, creating a modern, fiery twist on the rose. In contrast, ‘Rosa Carnivora’ embraces the raw beauty of nature, presenting a velvet rose intertwined with earthy vetiver and a touch of pink pepper. Its floral composition is grounded by patchouli and cistus, embodying the imperfect, unrefined nature of the rose in all its true, wild beauty. Both fragrances, composed of 90% naturally derived ingredients, celebrate the rose’s contradictions, transforming it into modern, olfactory art that challenges expectations.

ELIE SAAB ‘LHOMME FRAGRANCE

Elie Saab has unveiled its first men’s fragrance, ‘Elie Saab L’Homme,’ a scent that embodies the designer’s vision of modern masculinity. This fragrance, inspired by both Eastern and Western influences, reflects the charisma and confidence of a modern-day prince. Created by perfumer Pierre Guéros, ‘Elie Saab L’Homme’ opens with a fresh burst of pink berries and bergamot, leading into a sophisticated heart of smoky vetiver and cedarwood before settling into a warm, sensual base of myrrh, patchouli, and cocoa. The result is a woody vetiver fragrance that exudes both light and dark contrasts, creating an irresistible, charismatic aura. Housed in a sleek, refillable bottle designed by Sylvie de France, the packaging mirrors the fragrance’s dual nature, with a smoky gradient that transitions from shadow to light. 

GUERLAIN ‘AMBRE SAMAR’ PERFUME

best beauty launches April 2025

Guerlain’s latest addition, ‘Ambre Samar,’ embodies the magic of a red moonlit night, drawing inspiration from the rare and mesmerizing lunar eclipse. With its rich amber accord,  ‘Ambre Samar’ weaves together warm, golden notes of vanilla and honey, complemented by the depth of frankincense and ambergris, creating a fragrance that is both deeply sensual and subtly gourmand. This fragrance captures the essence of night’s contrasts, blending light and shadow for a powerful sillage that lingers on the skin. The use of ambergris, a rare and precious ingredient, highlights Guerlain’s mastery of natural materials, bringing unparalleled complexity and sophistication to the composition.  ‘Ambre Samar’ is the perfect addition to Guerlain’s ‘Absolus Allegoria’ line, offering a fragrance that celebrates both nature’s beauty and Guerlain’s commitment to sustainable, luxurious perfumery.

HENRY JACQUES ‘COLLECTION DE L’ATELIER’ 

best beauty launches April 2025

Henry Jacques has unveiled the second edition of its ‘Collection de l’Atelier,’ a limited-edition trio that celebrates the unparalleled beauty of its own Rose de Mai harvest. This year’s collection introduces three stunning fragrances: ‘Rose Alba,’ ‘Rose Très Rose 2024,’ and ‘Rose Zephyr,’ each capturing the essence of the rose in its own unique way. Inspired by the mesmerizing contrasts of light and shadow, this edition is born from the second harvest of the HJ Rose de Mai, which has revealed a more floral, powdery profile with rich, honeyed undertones. ‘Rose Alba’ offers fresh woody notes with a comforting, elegant finish, while ‘Rose Très Rose’ combines HJ Rose de Mai with rose damascena, jasmine, and iris for a sophisticated bouquet. ‘Rose Zephyr’ pushes the boundaries with a bold mix of ylang-ylang, raspberry, and rose Damascena, balanced by deep, woody notes of patchouli and vetiver. 

ILIA BEAUTY EYESHADOW & MASCARA

best beauty launches April 2025

Ilia Beauty has just raised the bar in clean beauty with two exciting new launches: the ‘Eye Stylus’ Shadow Stick and the Brown ‘Limitless Lash’ Mascara. The ‘Eye Stylus’ is the ultimate on-the-go eyeshadow, designed with an innovative angled tip that brings professional precision to your everyday makeup routine. Enriched with upcycled grape extract, this shadow stick not only delivers rich, vibrant color but also offers skincare benefits, reducing fine lines and providing antioxidant protection. Meanwhile, the Brown ‘Limitless Lash’ Mascara offers length, lift, and separation in a stunning brown shade. This award-winning formula glides on smoothly without clumping, lasting up to 12 hours while nourishing lashes with lash care ingredients. Both products are designed to make clean beauty easier, more sustainable, and effortlessly chic, proving that luxury and performance can go hand in hand.

INITIO ‘POWER SELF’ FRAGRANCE

best beauty launches April 2025

Initio Parfums Privés has introduced its most powerful fragrance yet, ‘Power Self,’ a bold addition to the ‘Hedonist’ Collection. This fragrance is designed to amplify your inner strength and self-confidence, transforming each moment into an act of accomplishment. ‘Power Self’ blends the softness of white florals with the vibrant intensity of musks and spices, creating an alchemical contrast that enhances your presence. This unique fragrance goes beyond sensory pleasure, as it harnesses the connection between scent and the brain’s sensory receptors, promoting well-being and empowering you to embody your “superself.” With ‘Power Self,’ Intiio ushers in a new era where fragrance is not just worn but felt, influencing emotions and elevating your sense of self-assurance. 

L’ARTISAN PARFUMEUR ‘LA CÉRÉMONIE DE L’ENCENS’

best beauty launches April 2025

L’Artisan Parfumeur has unveiled its latest fragrance, ‘La Cérémonie de l’Encens,’ a scent that honors the ancient traditions of incense while grounding itself in modern olfactory artistry. Inspired by sacred rituals and the ethereal connection between the material and spiritual worlds, this fragrance takes you on a sensory journey through time. The opening burst of black pepper immediately evokes the striking moment when incense meets flame, igniting the senses in a ritualistic embrace. The heart of the fragrance reveals the delicate essence of olibanum, or frankincense, renowned for its ancient role in purification. Enhanced by the serene strength of cedarwood from the Atlas Mountains, the scent builds to a soft, ambered base with hints of myrrh, creating a quiet, balsamic depth that lingers on the skin. 

LOLA FROM RIO HAIRCARE

best beauty launches April 2025

Lola From Rio has launched two haircare lines. ‘Plot Twist’ is specifically designed for textured hair types, from wavy to coily. With a focus on both high and low-porosity hair, this range features innovative products like the ‘Nut Buttercream’ for high-porosity hair and the ‘Guava Cream for low-porosity hair, each tailored to hydrate and nourish. The ‘Plot Twist’ Guava Oil serves as a multi-functional product, doubling as a heat protectant, pre-wash conditioner, and split-end sealer. For styling, the ‘Plot Twist’ Guava Mousse adds volume and definition. On the other hand, Lola’s ‘Xapadinha’ line is curated for straight and chemically treated hair, providing hydration, frizz control, and thermal protection, with products like the Anti-Breakage Shampoo, Disciplining Mask, and Gold Shine Finishing Oil. Lola Cosmetics continues to lead in vegan, cruelty-free, and eco-conscious haircare, offering solutions for every hair type, all while staying committed to sustainability with responsibly sourced ingredients and recyclable packaging.

MAISON CRIVELLI ‘SAFRAN SECRET’ EAU DE PAFUM

best beauty launches April 2025

Maison Crivelli‘s latest launch, ‘Safran Secret,’ marks the debut of the brand’s ‘Olfactory Mysteries’ collection. This new extrait de parfum, created in collaboration with perfumer Gaël Montero, is inspired by Thibaud Crivelli’s personalencounter with saffron fields shrouded in fog. The fragrance, which remains shrouded in secrecy, focuses on a central ingredient—saffron—at a potent 30% concentration. Its rich, spicy, and sensual profile is complemented by warm, woody notes, creating a bold, elegant scent that feels both intimate and enveloping. With its focus on texture and contrast, ‘Safran Secret’ invites wearers to experience fragrance in a more personal, sensory-driven way, breaking from traditional perfume storytelling with a unique and secretive approach.

MILK MAKEUP JELLY SKINCARE STICKS

best beauty launches April 2025

Milk Makeup has launched two new game-changing skincare sticks that are perfect for on-the-go beauty. The ‘Cooling Water’ Jelly Stick is designed to soothe and refresh stressed-out skin with its unique formula featuring niacinamide, aloe, caffeine, and seawater. This stick helps reduce redness and puffiness and even protects against blue light, making it an instant pick-me-up for tired, irritated skin. It’s clean, vegan, and perfect for sensitive or acne-prone skin. Meanwhile, the ‘Watermelon Jelly’ Glow Serum Stick hydrates and brightens with plant-powered peptides, watermelon extract, and Swiss Garden Cress Sprout, leaving your skin bouncy and glowing. Both sticks are travel-friendly, clinically proven, and free from harsh ingredients like parabens and fragrance, offering a gentle yet effective skincare solution for all skin types. 

NARCISO RODRIGUEZ ‘FOR HER EAU DE PARFUM INTENSE’

best beauty launches April 2025

Narciso Rodriguez has introduced the ‘For Her Eau de Parfum Intense,’ a bold new addition to the iconic ‘For Her’ line that amplifies its signature musc heart. This captivating fragrance opens with fresh top notes of peach and Calabrian bergamot, leading into a hypnotic heart of white flowers and red spider lily. The intensified musc base, combined with vetiver, moss, amber, and vanilla, creates a warm, magnetic trail that is both sensual and powerful. The fragrance is housed in a striking fuchsia bottle, echoing the intensity of the scent within. Featuring the new muse, Angelina Kendall, ‘For Her Eau de Parfum Intense’ marks a new era for the brand. Crafted by Sonia Constant, this fragrance uses innovative AI and headspace technology to capture the purest expression of musc, making it an intensely addictive and empowering scent.

PH FORMULA COMPACT FOUNDATION

best beauty launches April 2025

pHformula has introduced an upgraded compact foundation with SPF 50+, offering high sun protection and natural coverage. This innovative formula is designed to protect against UVA/UVB rays, HEVL, and free radical damage while promoting overall skin health. Infused with the Pro-Defence Complex, which includes microalgae extracts and Pongamia glabra seed oil, this foundation helps shield skin from harmful environmental factors like blue light. The formula also features niacinamide to minimize redness and puffiness while ingredients like aloe and seawater hydrate and refresh. Offering a dewy finish without mineral oils, this long-wearing, clinically proven foundation is suitable for all skin types and provides a flawless, radiant complexion. 

SISLEY SUNLEŸA FACIAL SUNCARE

best beauty launches April 2025

Sisley’s new ‘Sunleÿa’ SPF 50+ is a revolutionary advancement in sun care, offering a double anti-aging action to prevent and correct the signs of photo-aging. Specifically designed to combat the harmful effects of sun exposure, ‘Sunleÿa’ goes beyond traditional sun protection by addressing glycation—a key factor in premature skin aging. Sisley Laboratories’ breakthrough formula helps to protect the skin’s natural defense mechanisms while also targeting wrinkles, improving elasticity, and preventing dark spots. Infused with the innovative G+ complex, which includes natural ingredients like Hypnea musciformis extract and Adenosine, this sunscreen works to maintain youthful, radiant skin even under intense sun exposure. With its high SPF, ‘Sunleÿa’ ensures both exceptional protection and a luminous tan, making it a must-have for those seeking advanced anti-aging benefits with every sun-kissed moment.

SLIP ‘HIGH TIDE’ COLLECTION

best beauty launches April 2025

‘Slip’ is bringing a burst of coastal elegance to your beauty routine with its limited-edition ‘High Tide’ collection. Inspired by sun-soaked escapes and the vibrant hues of seaside retreats, this exclusive range includes silk pillowcases, scrunchies, sleep masks, and travel accessories, all crafted from Slip’s signature 100% slipsilk fabric. Known for its anti-aging, anti-bedhead, and anti-sleep crease properties, this luxurious silk ensures both beauty and comfort. The ‘High Tide’ collection features bold stripes, scalloped edges, and soft pastel tones, evoking the serenity of coastal getaways. With key pieces like the Pure Silk Queen Pillowcases in Sunshade, Turquoise, and Beach Club, as well as the Silk Scrunchie Sets, this collection adds a touch of laid-back luxury to any routine.

ALSO READ: SIPS, SCREENS & STYLE: BURO SPILLS THE TEA ON ITS CHIC NEW DIGITAL MAKEOVER AT KANVAS DUBAI.