WILD AND FREE: VANESSA KIRBY IN CARTIER’S NEW LA PANTHERE FRAGRANCE CAMPAIGN.

Kirby, the ambassador of the new perfume.
Maybe some women aren't meant to be tamed, maybe they just need to run free until they find someone (or something like Cartier's new fragrance) just as free to run with them.

Like the Cartier panther, the fiercely determined British actress, Vanessa Kirby, blazes her own trail with conviction. Her free-spirited nature resonates with the panther’s unyielding desire for independence. Known for her altruistic endeavors, Vanessa believes in staying true to oneself and forging ahead with unflinching self-assurance. “A panther never changes its spots,” she asserts. Untamed and wild, the panther exerts a mesmerizing hold. Her fate intertwined with Cartier’s, Jeanne Toussaint, affectionately christened “La Panthère” by Louis Cartier himself, brought this feline icon to life in 1948, lending it a tangible dimension. Since then, it has become emblematic of the Maison’s creative spirit and temperament.

With alluring finesse, this campaign encapsulates the hypnotic essence of La Panthère de Cartier’s sillage. A true marvel, this 2014 fragrance restores the chypre family’s prominence, melding a historic chypre, a mythical musk of animal origin, and a refreshing, effervescent gardenia. A creation borne of Mathilde Laurent’s vision, the Maison’s skilled perfumer, who was eager to infuse this perfume with a unique floral-feline accord.