Georgina Rodríguez moved to Saudi Arabia in 2022 when her long-term partner and star football player Cristiano Ronaldo joined Al Nassr FC. Since then, the model has gracefully integrated herself into her new life in the Kingdom. From her opulent fashion choices to her commitment to promoting local brands, Rodríguez has evolved into a fashion and beauty icon, resonating with the audience in the Middle East.
Following the recent release of the third season of Soy Georgina on Netflix, the Argentinian model is stepping into the spotlight once again, this time with her latest collaboration in the beauty industry. Teaming up with Saudi perfume label Laverne, Rodriguez is set to launch a new fragrance named ‘Sense.’ The partnership builds on her previous role as the face of Laverne’s ‘Blue Laverne,’ fragrance released in March 2023.
The anticipation surrounding ‘Sense’ was sparked on social media, where Laverne unveiled the fragrance with the tagline: “Sense, femininity in a bottle.” This launch not only reinforces Rodriguez’s status as a fashion and beauty icon in the region but also highlights the growing global prominence of Middle Eastern perfume culture.
Behind the scenes, the creation of Sense was no small task; it stemmed from a meticulous collaboration between Rodriguez and perfumer Dalia Eisem, resulting in over 740 samples developed over the course of a year. This dedication to the craft reflects both the quality of the fragrance and a profound understanding of perfumery.
The final fragrance features a vibrant medley of blackcurrant, mandarin, jasmine, cashmere, and orange blossom. Each note has been thoughtfully chosen to convey not just the essence of femininity but also Rodriguez’s personal journey, evoking emotions that resonate with a diverse audience.
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