This holiday season, KAYALI is turning heads (and hearts) with its boldest fragrance collection yet: Freedom. Anchored by the timeless allure of musk, the collection reinvents this iconic note across four distinct creations, Freedom Musk Bouquet | 27, Freedom Musk Santal | 34, Freedom Musk Matcha | 45, and Freedom Musk Latte | 41.
But Freedom isn’t just about scent, it’s about empowerment, authenticity, and unapologetic self-expression. To celebrate, KAYALI is hosting multi-sensory events around the globe, inviting fragrance lovers to explore, experience, and embrace the essence of freedom.
“The story behind this collection is deeply personal,” says Mona Kattan, Founder & CEO of KAYALI. “It was inspired by my journey toward independence and learning to fully embrace who I am without holding back. I asked myself, what does freedom smell like? For me, it had to be musk. In the ’60s, women wore musk as a form of rebellion, stepping away from traditional florals to express strength and confidence. That energy inspired me. My goal with this collection is to help everyone find a musk, or three or four, that truly resonates with them. Our tagline, Find Your Light, is about discovering your inner power and letting it guide you. I want everyone to feel empowered to celebrate themselves, free from expectations. While embracing freedom can feel daunting, nothing is more fulfilling.” The collection will be available for an exclusive Sephora App Preview on November 16, 2025 across the US, Canada, UK, Europe, and the Middle East, followed by a global launch on KAYALI.com and in stores worldwide on November 18, 2025.
Freedom isn’t just a fragrance, it’s a movement, a statement, and a celebration of the power of self-expression. Are you ready to find your light?
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