Increasingly, brands (whether in the fashion or beauty industry) are embracing more sustainable options for consumers and overnight, news emerged that Clarins has found a solution for its millennial consumers between ages 18-29.
Launching a diffusion brand called My Clarins, the French luxury skincare label will shift its focus to the new line of ethical and plant-based products (which are set to hit shelves next month). The line will include a range of hydrating creams, cleansers, a hydrating beauty mist, a night-time mask, a pore-perfecting mattifying eraser and a cream for skin imperfections. Plus the packaging uses recycled materials, too.
The vegan-friendly products use fruits, floral waters, plant extracts, a skin-friendly plant complex called Healthy Skin [In&Out] Complex, coconut water and Alpine rose extracts, and also include Arbutus, acerola, moringa, fig, goji berries, meadowsweet and karité.
The first drop of beauty products will be available from January at Clarins boutiques and on Sephora.com.
Now, take a look at how to recreate Chanel’s beauty look from the Métiers d’Art show.