After disappearing from the runways for well over a year, Bella Hadid has been teasing her loyal Instagram followers with her new venture—a beauty brand. Named Ôrebella and pronounced “aura Bella,” Hadid’s beauty venture has been a mystery that has lived in beauty enthusiasts’ heads rent-free. That was until today when the supermodel finally revealed what Orebella entails—perfumes—skin perfumes, to be precise.
Ôrebella, derived from the supermodel’s last name, which translates to iron ore in Arabic, aligns with aura, which is a unique ambiance that surrounds and radiates from each one of us. With her fragrance brand, which has been in the making for over five years, Hadid introduces a unique approach to perfumes. Alcohol-free, vegan, hydrating, and infused with essential oils, Ôrebella’s skin perfumes are designed to enhance one’s aura.
At the heart of Ôrəbella lies a philosophy deeply rooted in nature’s healing prowess. Drawing inspiration from the earth’s bounty, Hadid has crafted a bi-phase formula that not only moisturizes the skin but also immerses it in a long-lasting fragrance experience. With a simple shake, the fusion of these two layers creates a magnetic perfume that seamlessly penetrates the skin, leaving behind an enchanting trail of scent.
Central to the Ôrəbella experience is the innovative Ôrelixir base, a nourishing concoction infused with hydrating snow mushroom and a moisturizing five-oil blend. This potent elixir not only enhances the fragrance’s longevity but also pampers the skin, turning each application into a luxurious ritual of self-care.
As you hold the Ôrəbella bottle in the palm of your hand, you can’t help but feel the energetic shift, a subtle reminder of the power of nature’s embrace. With each spray, you embark on a sensory journey that transcends mere scent, enveloping you in a cocoon of tranquility and self-assurance.
Collaborating with esteemed fragrance houses Firmenich and Robertet, Bella shattered traditional gender and age barriers to create a perfume collection that invites everyone to embrace their true selves through evocative scents. By banning over 1,300 ingredients and adhering to strict third-party safety standards, Ôrəbella stands as a testament to Bella’s unwavering commitment to quality and integrity.
Hadid’s dedication to sustainability and responsible sourcing is evident in every aspect of the collection. From the packaging inspired by vintage perfumery and the earth to the geode-shaped bottles designed for a tactile experience, every detail reflects her reverence for the natural world. Moreover, the use of recyclable materials for the glass bottles and FSC-certified cartons underscores her pledge to minimize environmental impact.
An activist at heart, Hadid has also founded the charitable Ôrəbella Alchemy Foundation that will donate 1% of all net sales to organizations aligned with Ôrəbella’s core values.
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