SUBSCRIBE TO OUR NEWSLETTER

Be in the know and join our inner circle of style mavens, innovators, art lovers and tech-aficionados.

Google reCaptcha: Invalid site key.

THE PRISCILLA EFFECT: 60s BEAUTY LOOKS ARE MAKING A COMEBACK.

The glamorous 60s are waltzing back into the beauty world.
60s makeup priscilla makeup priscilla presley
Priscilla Presley's biopic has scratched the itch for loud beauty looks.

It’s official; the long-standing reign of the “Clean Girl” has come to a screeching halt. Craving for a full-blown glam revival, Tiktok girlies are dusting off their eye shadow palettes and liners as Priscilla Presley‘s biopic ushers in a fresh interest in 60s makeup. 

Fresh off the big screen, Priscilla isn’t just a film—it’s a sparkly time capsule that’s driven ’60s makeup’ up the trend charts. According to the beauty trend sleuths at FreshaGoogle searches for ’60s makeup’ have soared by an eye-popping 455% since the film’s October release in the US. The trend has now transcended borders, with the UK witnessing a 177% surge in searches just last week, cementing the 60s comeback on a global scale.

@jackie.wyers Priscilla Presley Makeup Tutorial👩🏻🎀 In honor of the new Priscilla film by #sofiacoppola coming out on Nov 3rd, here's a throwback tutorial of an iconic '60s Priscilla look I tried to recreate! Hot pink outfit, HUGE hair, bold & unique cut crease with heavy liner, and a lined, baby pink lip! After an early screening (thanks @Elevation Pictures ) I can say the makeup, hair & outfits on the talented #CaileeSpaeny were ON POINT! Jo-Ann Macneil did the makeup in the movie, it’s very Priscilla but softer & great for everyday inspo. Definitely a great watch on the big screen! Full tutorial on my YT channel🎀🤍 I'm wearing a wig by @Annabelle’s Wigs , though my Priscilla Presley bouffant wasn't high enough, lol! #60sMakeup #PriscillaPresley #PriscillaPresleyMakeup #VintageMakeup #IconicLook #MakeupInspirations #MakeupTutorial #Priscilla #JackieWyers @A24 ♬ original sound – jackiewyers

Priscilla Presley’s influence isn’t confined to a singular feature. Her iconic look encompasses flawlessly executed cut creases, a towering hairdo that defies gravity, and an eyeliner game that’s nothing short of legendary. 

The resonance of Priscilla’s signature style extends into the world of hair, with searches for the ‘bouffant hair’ skyrocketing 211% before the US opening and maintaining momentum with a 232% jump by December’s end, just in time for the UK premiere. 

Her iconic cat-eye, meticulously recreated on screen, has triggered a parallel surge in ‘winged eyeliner’ searches. The term saw a 133% spike in popularity on the US release day, followed by an 181% rise leading up to the UK premiere. The allure of the perfectly drawn wing is undeniable, and Priscilla is the guiding star.

@isabellrrose Priscilla Presley 🤍🎀 using @Nova Beauty liner in (tyyl, dm, & btw) eyehsadow pallet in smoky, cheek powder in plush, & brush set #priscillapresley #priscilla #sofiacoppola #elvis #makeup ♬ πρωτότυπος ήχος – angie

Pinterest, the virtual haven for beauty enthusiasts, is ablaze with the Priscilla Presley effect. While searches for ‘Priscilla Presley makeup’ on the platform have surged by an impressive 145%, those for ‘Priscilla Presley hair’ have seen a 115% uptick. 

It’s not just about makeup and hair; Priscilla’s locks have ignited their own Pinterest phenomenon. Searches for ‘Priscilla Presley hair’ have surged by 115%, complemented by a scintillating 177% spike in searches for ‘Priscilla Presley outfits’ since October 1st. The desire to emulate Priscilla’s vibrant style is not confined to a single facet; it’s an immersive experience.

ALSO READ: CHARLOTTE TILBURY IS BRINGING THE PERFECT HOLLYWOOD POUT TO YOUR BEAUTY SHELF.