Welcome to The Beauty Vault, your monthly dossier of exquisite beauty products. In a world where new products flood the market daily, each making tall claims about efficacy, we understand the need for clarity and trust in your choices. That’s why we’ve taken on the task of carefully curating the best beauty launches each month. Our goal is simple: to present you with the crème de la crème of cosmetics—products that not only meet their promises but exceed them.
Discover the best beauty launches of the month below.
AMOUAGE ‘PURPOSE 50’ EXCEPTIONAL EXTRAIT
Amouage introduces ‘Purpose 50’ Exceptional Extrait, a fragrance that takes the brand’s reverence for frankincense to new depths. While ‘Purpose’ Eau de Parfum captured the essence of the frankincense tree from root to resin, ‘Purpose 50’ delves deeper with a richer, more grounded interpretation. The scent is darker, more mysterious, and strikingly earthy, featuring complex notes of sandalwood, pink pepper, papyrus, and saffron, underpinned by a tender sweetness of vanillin. The result is an intimate, sensual fragrance that connects the wearer to the ancient wisdom of the earth. Encased in a luxurious, gradient green flacon with gold accents, ‘Purpose 50’ is a bold, timeless creation that celebrates the intricate beauty of nature’s most sacred resin.
AUGUSTINUS BADER ‘HYDROGEL’ FACE MASK
Augustinus Bader’s ‘Hydrogel’ Face Mask is the perfect antidote for tired, dehydrated skin, offering an instant glow and a smoother, more youthful complexion. Powered by the brand’s signature TFC8® technology, it combines firming copper peptide and hydrating acetylated hyaluronic acid to reduce the appearance of fine lines, wrinkles, and other signs of aging. The mask’s refreshing, lightweight formula locks in moisture, leaving skin plump, firm, and revitalized. With clinical trials showing up to 92% of users experiencing instantly hydrated skin, this vegan, non-comedogenic mask is a must-have for anyone seeking to elevate their skincare routine with a touch of luxury.
BENEFIT ‘BADGAL BOUNCE’ MASCARA
Get ready for lashes that bounce with ‘BADgal BOUNCE,’ Benefit Cosmetics’ latest volumizing mascara that takes the lash game to a whole new level. This mascara features a custom dual-sided brush and a buildable, weightless formula that delivers 24-hour volume and lift without the dreaded clumps or flakes. The ‘BADgal BOUNCE’ promises full, fluffy, and lifted lashes that stay perfectly separated all day without smudging. Packed with nourishing ingredients like linden bud extract and castor seed oil, it not only gives you fuller, defined lashes but also keeps them conditioned and healthy. With 93% of users reporting fuller and fluffier lashes, it’s a must-try for anyone looking to add some serious bounce to their beauty routine.
BLENDSMART MAKEUP BRUSH
Introducing blendSMART, the game-changing, motorized rotating makeup brush that’s set to revolutionize your beauty routine. Designed with patented 360° spin technology, this innovative brush ensures faster, smoother blending, giving you an airbrushed finish every time. Created by Carol Martin, a former beauty consultant and model, blendSMART was born out of her personal need to simplify makeup application after a wrist injury. With interchangeable brush heads for foundation, powder, blush, and contouring, this tool maximizes efficiency, reduces product waste, and delivers flawless results with minimal effort. Whether you’re after a flawless foundation or seamless blending, blendSMART helps you achieve professional-quality results in half the time. Plus, with its full artistry set and easy-to-maintain design, it’s the ultimate tool for anyone looking to elevate their makeup game.
DYSON RED VELVET & GOLD HAIRCARE
Dyson is taking luxury haircare to a new level with its stunning Red Velvet and Gold edition. This special range blends sophistication with cutting-edge technology, offering a rich burgundy and copper-red ceramic finish that feels as indulgent as it looks. It brings a touch of elegance to the iconic Dyson Airwrap™ multi-styler, Supersonic™ hair dryer, and Airstrait™ straightener. With its high-performance, sweat-proof formulas and sleek design, this collection is a celebration of both style and substance, bringing Dyson’s signature innovation into a luxurious new light.
H&M BEAUTY LIP COLLECTION
H&M Beauty is stepping up its lip game with a fresh collection that blends skincare with color. The new lineup introduces the ‘Sheer Brilliance’ Lipstick, a lightweight, moisturizing formula that offers a glossy, sheer finish in nine beautiful shades. Infused with hyaluronic acid, it keeps lips hydrated while delivering a subtle pop of color. For a nourishing, hybrid option, the ‘Lip Treat’ Oil combines the shine of a gloss with the moisture of a lip oil, thanks to vegetable squalane. Plus, in line with the sustainability movement, H&M Beauty now offers refills for the ‘Satin Icon’ Lipstick, allowing you to enjoy rich satin color without waste. Whether you’re after a glossy finish, a pop of color, or a more eco-friendly option, this new collection has you covered.
HENRY JACQUES ‘CLIC-CLAC SERTIS’
Henry Jacques is taking luxury fragrance to a whole new level with the ‘Clic-Clac Sertis,’ a collection of limited-edition, bejeweled accessories that combine high-end craftsmanship with the art of perfumery. This 2025 release expands on the iconic ‘Clic-Clac,’ originally launched in 2021, and features a trio of stunning designs that fuse Art Deco elegance with modern precision. With intricate geometric patterns, the ‘Nœud’ model dazzles with diamonds and precious gemstones, while the ‘Damier’ and ‘Fleur’ variations add playful checkerboard motifs and botanical-inspired details. Each piece is crafted from grade 5 titanium or gold and holds a solid perfume capsule, making it a sophisticated, portable accessory for fragrance lovers. Whether it’s the relaxation of mother-of-pearl or the strength of black onyx, these masterpieces cater to every style, offering an exquisite way to carry your olfactive wardrobe.
JIL SANDER OLFACTORY SERIES 1
Jil Sander’s new fragrance range, crafted under the direction of Lucie and Luke Meier, redefines minimalism with six unisex scents that expertly balance nature and technology. The fragrances feature a radical blend of natural ingredients like Black Krim Tomato, Vetiver, and Patchouli, highlighted by the sharp clarity of aldehydes. From the fresh, zesty ‘Leafto’ to the rich, smoky ‘Smoke,’ each scent is designed to evoke a personal connection, blending memories and emotions with modern innovation. With a focus on sustainability, the collection uses upcycled alcohol and offers a unique, high-quality experience, while the hand-crafted, asymmetrical bottles reflect the artisanal approach at the heart of Jil Sander’s design ethos. Whether you seek brightness or depth, these fragrances offer a sophisticated, personal touch that lingers long after you leave the room.
LOEWE ‘SOLO ELIXIR’ PERFUME
Loewe‘s ‘Solo Elixir’ takes the iconic ‘Solo’ fragrance to a deeper, more intense level with an expertly crafted blend of essential oils. This new interpretation is rich in aromatic, floral, and ambery notes, combining lavender, jasmine sambac, mandarin, and orris with the warmth of nutmeg, cinnamon, olibanum, and patchouli. A signature touch of the exclusive Loewe Accord—derived from the resinous scent of the Spanish Rockrose—adds an earthy, authentic depth, embodying the brand’s fragrant DNA. The fragrance is housed in the brand’s signature rectangular flask, now in a gradient of burnt umber, and topped with a tactile wenge wood cap, a nod to the collection’s artisanal roots.
MAKEUP BY MARIO ‘SOFTSET’ COLLECTION
This month, Makeup by Mario dropped its highly anticipated ‘SoftSet’ Collection, marking the brand’s first-ever setting line. This collection features two must-have products designed to lock in your look all day with a natural, flawless finish. The ‘SurrealSkin’ Soft Blur Setting Powder is a talc-free, pro-grade formula that not only sets makeup for up to 12 hours but also blurs imperfections and controls shine, giving you a smooth, matte finish without the cakiness. Meanwhile, the ‘SurrealSkin’ Soft Setting Spray is a lightweight, alcohol-free mist that hydrates and sets your makeup for up to 16 hours, ensuring your look stays fresh and comfortable. With both products promising long-lasting wear and a barely-there feel, this collection is your new go-to for a flawless, natural finish that stays put.
SISLEY ‘PHYTO-ROUGE VELVET’ LIPSTICK
Sisley’s ‘Phyto-Rouge’ Velvet lipstick is the ultimate game-changer for bold, matte lips that feel as good as they look. With its creamy texture and ultra-comfortable formula, this lipstick glides on effortlessly, offering a long-lasting, intense color that won’t crease or dry out your lips. Available in 12 vibrant, buildable shades, Phyto-Rouge’ provides a velvety matte finish that blurs fine lines and imperfections, leaving your lips feeling nourished and smooth. The innovative facetted bullet makes application easy, ensuring an even, precise coat every time. Packaged in a sleek, zebra-patterned case, this lipstick gives you a flawless pout that lasts all day.
YSL BEAUTY ‘MAKE ME BLUSH’ BOLD BLURRING BLUSH
YSL Beauty has just dropped the ‘Make Me Blush’ Bold Blurring Blush. This blush offers a thrilling burst of color, from soft and subtle to bold and audacious, all while maintaining a weightless, breathable feel. Infused with squalane and antioxidant-rich rosehip, it blurs imperfections and gives the skin a smooth, hydrated glow that lasts for up to 24 hours. The coated pigments technology lets you build and layer with ease, offering flawless color from dawn to dusk. Whether you’re after a natural flush or a daring sculpted look, there’s a shade for everyone.
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