TOP 10 BEAUTY TRENDS OF 2025:
- Medium-Contrast Makeup (+45,320%) The star of 2025, medium-contrast makeup focuses on harmonizing hair, eyes, and skin tones for a unified, natural look. This technique has seen an astronomical surge in interest and is set to dominate everyday and professional makeup applications.
- Demure Makeup (+4,268%) Muted complexions and understated elegance define this trend. Social media’s love affair with soft glam ensures its staying power throughout the year.
- High-Contrast Makeup (+3,492%) Emphasizing stark contrasts between features, this bold approach is perfect for striking photo-ready looks. Although a classic among professionals, its newfound popularity is making it accessible to all.
- Boyfriend Blush (+940%) This effortlessly cool, flushed-cheek look has captured the imagination of the beauty community, offering a carefree alternative to traditional blush.
- Waterless Skincare (+806%) As sustainability continues to shape consumer choices, waterless skincare products are on the rise. Concentrated formulations promise eco-friendly solutions without compromising on effectiveness.
- Irish Hair (+649%) Celebrating layered, textured styles, Irish hair offers versatility and dimension for all hair types. It’s a top pick for those seeking natural yet chic hairstyles.
- Duck-Shaped Nails (+463%) This unconventional nail shape is making waves, offering a bold and playful twist on traditional manicures.
- Sunset Blush (+422%) Capturing the colors of a warm sunset, this blush trend combines orange, peach, and pink tones for a radiant glow.
- Sunburned Makeup (+405%) Mimicking a sun-kissed complexion, this trend blends bronzer and blush for a fresh-off-the-beach aesthetic.
- Sabrina Carpenter Makeup (+313%) Inspired by the star’s signature look, this trend emphasizes luminous skin, fluttery lashes, and understated lips.
TREND CATEGORIES:
MAKEUP TRENDS:
- Medium-Contrast Makeup (+45,320%)
- Demure Makeup (+4,268%)
- High-Contrast Makeup (+3,492%)
- Boyfriend Blush (+940%)
- Sunset Blush (+422%)
SKINCARE TRENDS:
- Waterless Skincare (+806%)
- Tranexamic Acid (+107%)
- Niacinamide (+97%)
- Azelaic Acid (+96%)
- Microbiome Skincare (+91%)
HAIR TRENDS:
- Irish Hair (+649%)
- Boho Braids (+92%)
- Terra Copper (+86%)
- Utah Curls (+73%)
- Italian Blowout (+49%)
NAIL TRENDS:
- Duck-Shaped Nails (+463%)
- Hibiscus Nails (+303%)
- Tortoiseshell Nails (+267%)
- Greek Goddess Nails (+134%)
- Glass Nails (+127%)
BODY & WELLNESS TRENDS:
- Exfoliating Body Wash (+93%)
- Chemical Sunscreen (+82%)
- Mineral Sunscreen (+71%)
- Hypochlorous Acid (+49%)
- Body Bronzer (+36%)
COMPARING 2024 VS. 2025 BEAUTY TRENDS:
2024 was defined by edgy hairstyles and powerful skincare ingredients. The wolf cut reigned supreme, while niacinamide became a skincare staple. In contrast, 2025 ushers in refined makeup techniques, sustainable innovations, and niche beauty trends.
2024 HIGHLIGHTS:
- Wolf Cut: 27.3M engagements
- Niacinamide: 19.3M engagements
- Salicylic Acid: 12.3M engagements
2025 HIGHLIGHTS:
- Medium-Contrast Makeup: +45,320% searches
- Waterless Skincare: +806% searches
- Duck-Shaped Nails: +463% searches
As the beauty landscape evolves, 2025 offers a blend of sustainability, creativity, and personalization. Whether you’re exploring the understated elegance of demure makeup or embracing the boldness of duck-shaped nails, this year’s trends have something for everyone. Stay ahead of the curve and let these trends inspire your beauty journey!
