In a world where style moves at the speed of swipe and performance demands real-time precision, one question arises: Why are your glasses still stuck in the past?
Enter Chamelo, a brand that’s turning lenses into living, reactive surfaces. These aren’t your average transitions. Powered by smart tech, Chamelo lenses offer instant tint control through touch, slider, auto-adjustment, or even an app, giving wearers full command over their eyewear in any light, any mood, any moment. It’s personalized optics for people who don’t follow trends, they start them.
But just as Chamelo is changing the aesthetic game, a new collaboration is elevating performance tech to an entirely new playing field. Since 1975, Oakley has pioneered the fusion of sport and innovation, designing eyewear that’s as fast-moving as the athletes who wear them. Now, Oakley and Meta have joined forces to launch a groundbreaking category: Performance AI Glasses.
The debut product? Oakley Meta HSTN (pronounced HOW-stuhn). Designed for athletes and fans alike, this sleek piece of future-gear doesn’t just look good, it thinks smart. Featuring built-in open-ear speakers, IPX4 water resistance, an Ultra HD 3K camera, and Meta’s AI assistant, these glasses capture your POV, play your playlist, and give you real-time performance insights, all hands-free.
So whether you’re a weekend warrior or a World Cup winner (like Oakley Meta ambassador Kylian Mbappé), your eyewear becomes an active part of your game. Need to know how the wind will affect your golf swing? Just ask, “Hey Meta.” Want to share a skate trick in real-time like Boo Johnson? Say the word, and you’re recording in Ultra HD.
The vision is bigger than performance. As Caio Amato, Global President of Oakley, put it:
“It’s not only about pushing forward performance, it’s about amplifying human potential as never before.” And Rocco Basilico, Chief Wearables Officer at EssilorLuxottica, echoes that ambition:
“We’re combining design, utility, and emotion to deepen human connection and unlock new potential.”
With Oakley x Meta, the future of AI-powered sportswear is officially in play. And with Chamelo, the era of fashion-forward, environment-responsive lenses is already here.
Together, these innovators are reshaping what eyewear means—blending intelligence, interactivity, and individuality in every frame. Because in 2025, your glasses don’t just help you see the world.
They help you change it.
