Hermès just brought a whole new kind of mystery to Manhattan and it’s one you’ll want to dive into headfirst. Forget traditional art installations or glossy retail spaces; this is an immersive game set inside a meticulously crafted residence where grooms live with horses. The catch? The horses have vanished. Welcome to Mystery at the Grooms’, a playful, clever homage to Hermès’ deep equestrian roots, now unfolding on Pier 36 in downtown New York.
If you think this sounds like an escape room with a luxury twist, you’re not far off. Here’s how it goes: visitors step into six themed rooms—each packed with carefully designed details and unexpected surprises—and have seven minutes per room to hunt for five hidden horses. The challenge? These aren’t just stuffed animals tucked in obvious spots. Some are concealed behind secret panels, locked safes, or cleverly camouflaged among everyday objects. The hunt is guided by the voice of the fictional equestrian detective Mr. Honoré—named after the Paris street that hosted Hermès’ first boutique—adding a narrative layer that pulls you deeper into the experience.
This isn’t just a game for the sake of fun, though. It’s a subtle celebration of Hermès’ 16 métiers—the diverse craft categories that define the brand’s extraordinary output. From ready-to-wear and scarves to leather goods, surfboards, and even headphones, the installation spotlights the breadth of Hermès’ artistry, inviting visitors to connect with the brand beyond its usual retail shine. The clever use of equestrian-themed props adds charm and authenticity to the setting, making the experience both immersive and intimate.
With over 25,000 registrants and posters plastered across the city, Mystery at the Grooms’ is already generating buzz in the Big Apple. And with a notebook and coloring book waiting as a prize for those who solve the mystery, the brand ensures participants leave with a tangible memory.
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