Miu Miu’s 2025 Leathergoods campaign, starring Gigi Hadid, merges timeless portraiture with contemporary fashion. Inspired by classic 20th-century high society portraits, the campaign beautifully captures both the brand’s iconic matelassé leather and the women who carry it, evoking an air of sophistication and artistry.
Photographed by Steven Meisel, the campaign’s images transcend traditional photography. Each portrait is digitally ‘painted’ by hand, blending photorealism with painterly abstraction.
This approach adds a layer of subtle color and texture, capturing the energy of a brushstroke while keeping a captivating sense of ambiguity, caught between past and present, painting and photography.
The new Miu Miu matelassé suede, showcased through the Wander and Arcadie handbags, is central to the campaign. Its soft, velvety texture enhances the tactile quality of the images, making them feel inviting and luxurious.
The campaign unfolds as a collection of portraits, with Gigi Hadid embodying personality against vibrant color backdrops, while still-life shots reimagine the bags as art objects.
Motion portraits further add depth, capturing the creative process behind these portraits. In this campaign, fashion becomes a form of visual storytelling, where each image reflects both the external world and the internal dialogue of the subject.
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