Bvlgari is taking luxury to the next level with Bvlgari Infinito, a groundbreaking digital experience now available on Apple Vision Pro. This pioneering app redefines how we interact with High Jewelry, merging exquisite craftsmanship with cutting-edge spatial computing for an immersive journey into the world of Bvlgari.

At the heart of the experience is Serpenti Infinito, the debut chapter celebrating Bvlgari’s iconic serpent motif. Users can explore stunning digital art, peek behind the scenes at the making of the Serpenti Infinito High Jewelry necklace, and witness the fusion of tradition and innovation. In collaboration with digital artist Refik Anadol, the app also showcases breathtaking visuals from Bvlgari’s Shanghai exhibition.
With ultra-high-resolution 3D visualization and interactive storytelling, Bvlgari Infinito brings luxury into a new dimension. “This is a game-changer for the industry,” says Bvlgari CEO Jean-Christophe Babin, promising an ever-evolving digital journey throughout the year.Ready to experience High Jewelry like never before? Download Bvlgari Infinito on Apple Vision Pro and step into the future of luxury.
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