It takes a lot to make the fashion industry collectively gasp. After all, whispers circulate long before any official announcement is made. That was precisely the case with Jonathan Anderson’s long-rumored departure from Loewe, which the brand has now confirmed. Given the persistent speculation about his potential move within the LVMH family—from Loewe to Dior—it seemed almost inevitable that the rumors were true. Yet, many of Anderson’s devoted Loewe fans held onto hope that they were just that: rumors.
Now, with the news officially confirmed, the industry is left reflecting on Anderson’s legacy at Loewe and what his exit means for the brand’s future. Over the past 11 years under his leadership, the once-understated Spanish leather house became a global powerhouse.
Anderson’s tenure was marked by a fearless approach to fashion—one that blurred the lines between art and wearability, function and fantasy. His collections were intellectually rich yet playfully irreverent, bringing a sense of whimsy to high fashion that set Loewe apart. The cult-favorite ‘Puzzle’ bag became a status symbol, the Loewe Basket Bag became a summer classic, while his surrealist silhouettes dominated red carpets, and his runway presentations were consistently among the most anticipated of Fashion Week.
Beyond the clothes, Anderson transformed Loewe into a cultural force. His collaborations with artists, conceptual ad campaigns, and commitment to pushing creative boundaries cemented the brand’s influence far beyond fashion. For many, it’s difficult to imagine Loewe without him.
With Jonathan Anderson’s departure now confirmed, all eyes are on Loewe as the brand prepares for its next chapter. However, the lingering question remains: Who will take over the creative helm, and what direction will the house take post-Anderson?
While the brand has yet to name a successor, one of the strongest rumors suggests that Jack McCollough and Lazaro Hernandez, the duo behind Proenza Schouler, could be taking over. Their recent departure from their own label has only fueled speculation that they may be poised for a new creative chapter at Loewe.
At the same time, whispers about Anderson’s next move are growing louder. Speculation has been swirling for months that he is set to take over Dior Men, replacing Kim Jones. If true, the move would mark another major shake-up within LVMH’s creative leadership.
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