When it comes to Italian luxury, few names carry as much weight as Zegna. Founded in 1910 by Ermenegildo Zegna, the brand started with a singular vision: to create the world’s finest fabrics. Over a century later, that dedication to craftsmanship, innovation, and sophistication has cemented Zegna as a global leader in men’s fashion. While the Italian brand is steeped in its roots, it’s not afraid to make bold moves.
This time, the luxury powerhouse is doing something different. In a daring move that signals a shift in the fashion landscape, Zegna is stepping outside Milan Fashion Week’s hallowed calendar and heading straight for the desert. Mark your calendars: On June 11, 2025, Dubai will play host to the brand’s Spring/Summer 2026 show.
Dubai has steadily built itself into a serious force in the luxury fashion world with a dedicated fashion week, where the industry’s biggest names are planting their flags. Zegna’s decision to eschew the official Milan Fashion Week calendar in favor of Dubai is a clear testament to the Emirate’s rising status as a global fashion capital.
Dubai is where global wealth, cutting-edge innovation, and a multitude of cultures collide, and if there’s a place that screams next-generation luxury, this is it. Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group, explained, “Dubai today is the center of the world, a place where cultures converge, ideas flourish, and the future takes shape.” And if there’s anything Zegna understands, it’s evolution. The move, fully backed by Camera Nazionale della Moda Italiana, is one that highlights Zegna’s ambition to push Italian craftsmanship beyond borders while keeping Milan as its heart and soul.
The runway presentation will be the highlight of a whole week of curated events, catering to the brand’s top clientele, industry insiders, and select press. And, of course, it wouldn’t be Zegna without an infusion of Italian craftsmanship and heritage. Enter Villa Zegna, the brand’s traveling showcase, making its latest stop in Dubai. Inspired by the original home of Ermenegildo Zegna, this immersive experience has already had successful runs in Shanghai and New York. Now, it’s bringing Dubai into the fold, offering guests an inside look at the artistry, innovation, and sustainability efforts that define the brand today.
ALSO READ: WAKE UP, BABE; ADIDAS JUST DROPPED THE “IT” SHOE OF 2025.
