BEYOND ICONIC! BVLGARI X MB&F SERPENTI IS THE ULTIMATE COLLECTOR’S DREAM.

History has been made! Bvlgari and MB&F have unleashed a horological masterpiece marking a daring new chapter in luxury watchmaking. Yes, the worlds of haute horology and avant-garde design have converged in an unprecedented way with the unveiling of the Bvlgari x MB&F Serpenti in Dubai on February 10, 2025.

This limited-edition timepiece marks a historic transformation, bringing Bvlgari’s iconic Serpenti motif into the realm of men’s watches for the first time. Get ready to witness watchmaking like never before!

Following the launch of the Serpenti Automatic at LVMH Watch Week, this latest evolution showcases the creative synergy between Bvlgari and MB&F. Limited to just 99 pieces, the watch represents an extraordinary fusion of Bvlgari’s Italian elegance and MB&F’s mechanical ingenuity.

The exclusive launch event at the Bvlgari Yacht Club in Dubai offered a first glimpse into this masterpiece, attended by key figures including Bvlgari CEO Jean-Christophe Babin and MB&F’s Maximilian Büsser.

The design process was an intricate journey, requiring hundreds of sketches and countless prototypes to achieve the perfect form. Featuring a sculpted case inspired by automotive design, the Serpenti incorporates five sapphire crystals and a revolutionary movement that animates the snake’s eyes as rotating hour and minute domes.

This collaboration, following the success of the 2021 MB&F x Bvlgari LM FlyingT Allegra, exemplifies how two distinct brands can merge their DNA to push horological boundaries. With only 33 pieces available in each of its three variations, the Bvlgari x MB&F Serpenti is set to become a coveted collector’s item, redefining the boundaries of watch design and innovation.

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