It’s not every day you stumble upon a jewelry brand that marries the sun-soaked joie de vivre of the Côte d’Azur with a sharp, fashion-forward twist. That’s exactly what APM Monaco does, and it’s been doing it since 1982. Founded by mother and son duo Ariane and Philippe Prette in the glitzy heart of Monte-Carlo, this family-run powerhouse has spent decades perfecting its craft in gold and precious stones for top-tier jewelers. The real game-changer happened in 2012 when CEO Philippe Prette teamed up with Creative Director (and his wife) Kika Prette to launch APM Monaco as we now know it: a sophisticated, modern label that’s been wowing style enthusiasts with covetable jewelry ever since.
While APM Moncao’s inventory offers a versatile range of necklaces, earrings, rings, bracelets, and more, our current obsession is the brand’s ‘Hiver’ collection. Aptly named ‘Hiver,’ the collection is anchored by vibrant red tones and garnished with statement gems that promise to make you dazzle. As the name suggests, the collection celebrates the chic opulence of the colder months, but with pieces so versatile, you’ll find yourself wearing them long after the season ends.
There are plenty of pavé chains, rings, and bracelets to choose from. Choosing a gift for someone special? Opt for the ‘Heart Pavé’ rings, bracelets, or necklaces to put an instant smile on their face.
But what’s a jaw-dropping collection without the perfect face to represent it? Enter Dixie D’Amelio, the social media queen and musician who joins APM Monaco’s star-studded list of global ambassadors.
The newest face of the house, D’Amelio brings fresh energy to the collection, joining a starry circle that already includes models Baptiste Giabiconi and Cara Delevingne, racing talent Charles Leclerc, Hollywood favorite Eva Longoria, and actress Yang Zi. With a star-studded roster, it’s no surprise that APM Monaco continues to set the bar for contemporary, luxurious jewelry that feels as fun as it does refined.
ALSO READ: JEWELS ON THE MENU: BURO & APM MONACO’S RECIPE FOR ATTITUDE.
