Announcing the app on Instagram, CEO Adam Mosseri said: “We’re launching ‘Edits’ for those passionate about creating videos on their phones. No matter what, our mission is to deliver the best tools for creators.”
Key Features of Edits:
- Pro-Level Camera Tools: Customize resolution, frame rates, and dynamic range.
- AI-Powered Magic: Add animations, change backgrounds with green screens, and layer video overlays seamlessly.
- Creative Extras: Choose from new typefaces, sound effects, voice effects, filters, and stickers.
- Enhanced Audio: Reduce background noise and enjoy clearer sound with auto-generated captions.
- Insights Dashboard: Track engagement metrics like skip rates and audience preferences, helping you refine your content strategy.
‘Edits’ also features a dedicated inspiration tab, tools for managing drafts, and live performance insights for Instagram. It’s already available for iOS preorder, with an Android version coming soon. The app officially launches next month after feedback from select creators. With ‘Edits,’ Instagram is empowering creators to take their video content to the next level, making every frame count.
