WE TRADED THE CITYSCAPE FOR A DESERT ESCAPE, AND TRUST US IT WAS MORE THAN WORTH IT.
Brunello Cucinelli took us on a journey to the serene dunes of the United Arab Emirates, where the brand hosted an exclusive event at Nara Escape, nestled against the breathtaking backdrop of the desert at sunset. The event, a true oasis of elegance, brought together friends of the brand, media figures, KOLs, and celebs like Tara Emad and Bassel Khaiat, all getting an insider’s look at the Spring Summer 2025 collection and the exclusive Abaya Capsule.
Brunello Cucinelli himself, along with his daughter Carolina Cucinelli, Vice President, personally introduced the collections, weaving the brand’s signature harmony of timeless style and innovation. The latest collection effortlessly blended new contrasts and harmonies, all guided by the core essence of the Brunello Cucinelli identity.
From there, it was all about the desert’s influence on the pieces.
WHEN STYLING SPEAKS LOUDER THAN WORDS, BRUNELLO CUCINELLI SHOWED US HOW QUIET LUXURY CAN TRULY SCREAM.
The latest collection hits all the right notes, blending new harmonies and contrasts that stay true to the brand’s essence. Inspired by the soul of the desert, it draws from the shifting colors and flowing forms of the dunes, with earthy tones and light, airy fabrics that feel as dynamic as the landscape itself. From warm tobacco and deep browns to crisp Panama whites and soft neutrals, the palette echoes the desert’s raw yet refined beauty.
Timeless classics get a breath of fresh air, with just the right touch of lightness, while utility-inspired details add depth and intrigue to the mix. And then, there’s the exclusive Abaya Capsule Collection—a stunning fusion of Italian craftsmanship and Arab tradition. Five one-of-a-kind Abayas, each paired with a matching Shayla, crafted from luxurious materials like silk crêpe, laminated silk, embroidered summer wool, and silk adorned with sequins that catch the light like a desert sunset. This is Brunello Cucinelli at its finest: subtle, elegant, and undeniably powerful.
