Sephoria has landed in Dubai, and beauty fans are in for a serious treat. Running until November 8 at the Coca-Cola Arena, Sephoria isn’t just a beauty festival—it’s an immersive experience that’s turning Dubai into a beauty playground. With over 60 major brands, interactive booths, hands-on activities, and exclusive giveaways, Sephoria is designed to be a celebration of beauty, style, and self-expression.
The moment you enter, you’re handed a chic Sephora tote bag—your essential carry-all for collecting goodies throughout the event. Inside, you’ll find a Sephora passport and a food and beverage voucher. And here’s where the fun begins: you start your journey with a quick passport Polaroid snap to mark the occasion, giving you a stylish memento of the day ahead.
Armed with your passport, you’re ready to explore the festival, moving from booth to booth like a beauty world traveler, getting stamps as you go. Each brand’s booth offers something unique. Whether it’s learning about the latest skincare science, discovering the secrets behind cult-favorite makeup formulas, or getting a sneak peek at upcoming products, there’s a bit of magic at every turn. And with sought-after brands like Gucci Beauty, Dyson, The Ordinary, Huda Beauty, and Kosas in the mix, the star power is undeniable.
Sephoria Dubai isn’t just a beauty event—it’s an adventure through the world of beauty with endless ways to dive in, get inspired, and indulge. Sephoria keeps the excitement high with games and challenges at nearly every booth, each offering a chance to snag exclusive beauty prizes. It’s like the beauty carnival you never knew you needed—an experience thatblends the thrill of discovery with luxurious, on-the-spot makeovers and surprises that make every minute unforgettable.
Imagine trying out bold new looks at the makeup stations, where top artists work their magic to bring out your inner glam. From the perfect smoky eye to a fresh, dewy glow, these stations are ready to help you explore every trend you’ve been dying to try.
And the Dyson booth? It’s a hair lover’s paradise, where experts are on standby to transform your tresses with the latest styling tools. Think sleek, voluminous, and red-carpet-worthy hair, all under the guidance of pros who know exactly how to elevate your everyday style. That’s not all; you can even give your mane an edgy update at the braiding station. And if you’re feeling especially irritable, the piercing station offers a quick and edgy style update that you can show off long after the event.
For a fun, hands-on souvenir, head to the bracelet-making station to create your own beaded keepsake—ideal for carrying a little Sephoria magic with you long after the event. Each station isn’t just about beauty but about making memories.
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