Fashion’s scoreboard is in, and the Lyst Index Q3 2024 ranks the brands and products making the big splash. But before we dive into the latest rankings, let’s get clear on what the Lyst Index is all about. Essentially, it’s the ultimate fashion power ranking, pulling together data from over eight million items to reveal which brands and products are making the most noise online. Social media mentions, searches, page views, and sales? All accounted for. It’s not just about popularity; it’s about who’s capturing the hearts (and wallets) of fashion lovers worldwide.
Leading the pack in the Lyst Index Q3 2024 is Miu Miu, reclaiming its title as the hottest brand in fashion. Following closely is Loewe in second, known for its artisanal designs, and Prada in third. Saint Laurent takes fourth, with chic, edgy styles, while Alaïa ranks fifth, impressing with its Fishnet Ballet Flats. Bottega Veneta holds sixth place for itsluxurious leather goods, and Jacquemus captures seventh. Gucci is eighth, and The Row follows in ninth, emphasizing quality and minimalism. Valentino rounds out the top ten with romantic designs, while Versace and Skims are eleventh and twelfth, respectively.
Moncler enters at the thirteenth, followed by Ralph Lauren in the fourteenth, boosted by a 151% engagement spike. Coach secures the fifteenth, while Toteme claims the sixteenth for its minimalist approach. Balenciaga is seventeenth, pushing avant-garde boundaries, with Louis Vuitton at eighteenth. Victoria Beckham ranks nineteenth, driven by demand for chic trench coats, and Chloé concludes the list in the twentieth, experiencing a resurgence under Chemena Kamali.
As for the top-ranking products? When it comes to shoes, the hype is all about Puma‘s ‘Speedcat OG’ sneakers, which secured their spot as the third hottest product of the quarter, with Alaïa’s ‘Fishnet Ballet Flats and Coach’s ‘Brooklyn’ bag unsurprisingly ranking at number one and two. The appeal of Alaïa’s flats taps into the ballet core trend, blending elegance with just the right touch of edge. Meanwhile, Coach’s Brooklyn Bag serves up that nostalgic ’90s shoulder bag charm, offering a luxurious but practical accessory for fashion lovers. With a streamlined retro design that nods to racing heritage, the Puma kicks have seen demand shoot up by 532% in August alone, thanks to endorsements from celebs like Dua Lipa and Emily Ratajkowski. Gen Z shoppers have also been driving demand for chunky boots and classic silhouettes, with Ganni’s biker boots and Clarks’ ‘Wallabees’ rounding out the top shoe picks for the season.
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