At Buro247 Middle East, we are committed to showcasing and celebrating the extraordinary talent in the Arab world. With our column, #BuroSpotlights, we bring you stories of pioneering artists, innovative designers, tech trailblazers, cinematic visionaries, sports stars, and more.
This week, #BuroSpotlights Lebanese artist Natasha Simonian.
Natasha Simonian is the creative force behind WhyNatt, a Lebanese art store and souvenir shop that brings the heart of Lebanon to life through vibrant, modern, and nostalgic designs. Founded in 2020, WhyNatt was born out of Natasha’s deep homesickness after spending seven years abroad. Born in Beirut and driven by the undeniable pull of nostalgia, Natasha transformed her longing for her homeland into a thriving art store that captures the essence of Lebanon in a way that feels both deeply personal and universally relatable. WhyNatt is more than just a souvenir shop—it’s a love letter to Lebanon, bursting with vibrant prints and collectibles that reflect the country’s unique culture and landscapes.
What sets WhyNatt apart is not just the artistry but the hands-on passion that Simonian pours into every aspect of the business. She’s the creative force behind the brand but also the one running the show—managing social media, handling customer service, and overseeing marketing. Natasha swapped the traditional 9-to-5 grind for the constant hustle of turning her dreams into reality, all from their cozy studio in Beirut’s bustling Mar Mikhael neighborhood.
At WhyNatt, visitors will find an eclectic mix of art and collectibles that capture the essence of Lebanon in bold, imaginative ways. The store is filled with graphic prints that celebrate everything from the bustling streets of Beirut to the tranquil beauty of the Lebanese mountains. Simonian’s designs reflect the heart and soul of the country—its lively street scenes, mouth-watering cuisine, and the iconic cultural symbols that make Lebanon so special.
In addition to prints, WhyNatt offers a variety of fun, unique souvenirs like keychains, stickers, street signs, and more all infused with Natasha’s distinctive style. Each item is a playful nod to Lebanese life. The pieces serve as are sentimental reminders of Lebanon’s spirit, perfect for anyone looking to carry a little piece of the nation with them.
At its core, WhyNatt is a brand that radiates warmth, community, and an enduring connection to home. Natasha’s art doesn’t just decorate walls—it brings a little slice of Lebanon to wherever you are.
Unable to visit the store? Shop WhyNatt here.
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