At Buro247 Middle East, we are committed to showcasing and celebrating the extraordinary talent in the Arab world. With our column, #BuroSpotlights, we bring you stories of pioneering artists, innovative designers, tech trailblazers, cinematic visionaries, sports stars, and more.
This week, #BuroSpotlights Lebanese brand Azzi & Osta.
In 2010, in the heart of Beirut, a fashion house like no other was born— Azzi & Osta. The brainchild of George Azzi and Assaad Osta, the label is a testament to the power of artistry and friendship. The duo first crossed paths in 2004 at Esmod Beirut, where they discovered a shared love for history, surrealism, and the science of textiles. This connection was more than a meeting of minds—it was the beginning of a journey that would soon take the fashion world by storm.
Graduating at the top of their class, their talent didn’t go unnoticed. Elie Saab, the renowned Lebanese designer, saw their potential and brought them into his atelier. Here, they honed their skills, absorbing the nuances of Haute Couture while working directly under Saab’s watchful eye. However, George and Assaad had bigger dreams, and in 2010, they took a bold step by launching their eponymous label.
Today, Azzi & Osta is known for its structured, swirling volumes and contoured silhouettes, and the brand has become synonymous with sophistication and glamour. Their designs don’t just dress a woman; they tell her story—one of confidence, grace, and a deep appreciation for both the past and the present. This is perhaps why their creations have graced some of the world’s most iconic women, from Queen Rania of Jordan to Beyoncé and Kendall Jenner.
What makes Azzi & Osta truly remarkable isn’t just their eye for beauty but their commitment to the values that shaped them. From childhood memories of repurposing fabric scraps and watching garments come to life at their mothers’ hands, George and Assaad learned the importance of respect—both for people and for the planet. These principles are the foundation of their brand today, guiding their every creation.
Their latest collection, ‘Finding Forever,’ epitomizes this ethos. The bridal line is a celebration of individuality and self-expression. Drawing from the many facets of contemporary femininity, Azzi & Osta re-imagine elegance with a touch ofnostalgia, a sprinkle of whimsy, and an undeniable charisma. Each piece is a work of art, meticulously crafted to capture the essence of feminine power and charm, making every bride feel like the best version of herself.
Azzi & Osta’s journey from Esmod to the world stage is a story of passion, perseverance, and the pursuit of perfection. It’s a story that continues to unfold, with each collection adding a new chapter to the legacy they’re building—one that’s as timeless as the women who wear their designs.
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