RADIO CHANEL: TURN UP THE VOLUME.
Before stepping into the world of the Chanel runway, guests were treated to an inspiring rendezvous with a temporary radio station, curated exclusively for Chanel aficionados. ‘CC FM’ brought together a lively group of Marseille’s finest artists and international personalities for a delightful dialogue on creativity.
THE LOCATION: THE ROOFTOP OF MAMO, CENTRE D’ART DE LA CITE RADIEUSE.
Inspired by the codes of lifestyle and everyday existence, along with the allure of motion-inviting elements, Virginie Viard found herself drawn into the realm of creativity. Explaining her vision, she elaborates, ‘Marseille is a city that puts me in touch with my emotions. I tried to capture its power of attraction, its breath of fresh air, and to convey the energy that reigns there. And you couldn’t ask for a better backdrop to a runway show than the Cité radieuse.’
THE COLLECTION: READY TO DIVE?
It’s a deep sea adventure! Little fishes, fishing nets, shells and shellfishes, all come together to adorn suit jackets, waistcoats, faille blouses, T-shirts and little vest tops. Now breathe, above the water, silver sunny reflections are spotted on neoprene-like jerseys, Tweeds and sequined jackets while other tweeds and jerseys reflect the colours, grid motifs or geometric shapes of the facades of surrounding habitats, for a long dress, tunics and even embroidered pockets.
And because a classic never goes out of style, the classic sweatshirt is today presented in fish-printed chiffon. Its kangaroo pocket features on a sleeveless checked dress with a hood and a sheath dress. Running Bermuda shorts trimmed with embroidered braid, tweed cycling shorts and oversized jackets complete a collection that embraces the dynamics of movement.
Swimwear, briefs and side-opening dresses, waffle fabric skirts, petticoats and bodices in ivory ladder lace
and patchworks of broderie anglaise are also part of this collection. Footwear includes terry towelling flip-flops with platform soles. Shouldered peacoats in white or black and white, and black patent shoes pay tribute to menswear.
