Every once in a while, the fashion industry comes up with a product so outrageous that it makes one wonder how much we can push creative boundaries before, from mind-boggling to downright ridiculous. In an era dominated by attention-deficient digital natives, where virality is often a measure of success, an increasing number of fashion brands are resorting to runway gimmicks and scandalous products to grab eyeballs.
The latest brand to do so? British-Italian label Jordanluca. Unless you’ve been living under a rock, we are certain you’ve seen the viral Jordanluca “Pee-Stained” jeans. Yes, you read that right. Presented as a part of the brand’s Fall/Winter 2024 collection, the ‘Stain Stonewash’ jeans feature dark patches around the groin area, giving the impression that the wearer has wet themselves.
The Jordanluca pee-stained jeans that come with a hefty $800 (AED 3000+) price tag are now sold out. While we do not know who might want to wear pee-stained jeans, we do know that the pair has stirred intense online debates. As for those who want to get the look? Your existing pair of denim and a glass of water should work just fine.
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