At the Spring-Summer 2022 Ready-to-Wear show, CHANEL unveiled its latest iconic creation – the CHANEL 22 bag, a masterpiece that exudes elegance and sophistication. To showcase this marvel, the renowned duo Inez & Vinoodh directed a captivating campaign featuring four prominent figures of our time – Lily-Rose Depp, Margaret Qualley, Whitney Peak, and JENNIE – each representing a unique personality, set against the backdrop of four distinct settings – Los Angeles, Palm Springs, New York, and Seoul. Through the lens of this campaign, we witness the daily lives of these muses, with each environment unveiling a different facet of their personality. The campaign is a medley of pop culture, cinema, and television references, creating a zeitgeist that is both intriguing and captivating. And at the center of this fascinating universe is the CHANEL 22 bag, a partner of choice for these exceptional women, elevating their effortless style and lending an air of timeless sophistication.
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