If there’s one thing about me, it’s that I’m always on the hunt for the next brand to obsess over, because fashion isn’t just about clothes, it’s about the details, the layers, the accessories that take an outfit from good to unforgettable. As Managing Editor of BURO247.me, I live for discovering new brands, whether it’s fashion or accessories (because let’s be real, I believe in stacking everything, jewels, rings, and style!). Every week, I’ll be letting you in on my latest obsession, and this week, it’s all about CIN PARIS.
Some discoveries feel destined. You don’t scroll into them, you don’t plan them, they find you. Mine happened while roaming the streets of Gemmayze, Beirut, the kind of afternoon where curiosity leads and instinct follows. Between worn stone façades and quiet creative energy, a theatrical pop-up window stopped me in my tracks. It wasn’t loud, yet it demanded attention. Mysterious. Precise. Almost cinematic. And then there was her, the designer, just as remarkable, magnetic, and layered as the world she had built.
That was my first encounter with CIN, and with its founder Cindy Abi. From that moment, it was clear: this wasn’t just another brand. This was a universe.
CIN is a couture house nestled in the heart of Paris, but its soul feels unbound by geography. Established with a deep reverence for elaborated design, conscious luxury, and gender fluidity, CIN operates in the in-between, between light and shadow, structure and emotion, the seen and the unseen. It is fashion as a vessel for self-exploration.
At the core of CIN is Cindy Abi’s singular vision. Drawing inspiration from mystical realms and the depths of the soul, she creates garments that feel almost ceremonial. Each piece carries an ethereal charge, romantic yet dark, poetic yet powerful. These are not clothes designed merely to be worn; they are meant to be inhabited. Every silhouette, every texture, feels intentional, as if guiding the wearer through an internal journey of identity, intuition, and transformation.
One of the brand’s most striking signatures is the eye, a recurring motif delicately embroidered or subtly woven into fabrics. More than a symbol, it acts as a silent guardian. It represents perception, intuition, and a connection to forces beyond the tangible. In a world obsessed with immediacy and surface, CIN invites us to look deeper. To trust what we feel as much as what we see.
What truly cements CIN as our Brand Obsession at BURO is its unwavering commitment to conscious luxury, not as a trend, but as a philosophy. Sustainability is embedded into the brand’s DNA through the use of deadstock fabrics, breathing new life into forgotten materials and transforming them into timeless couture pieces. This approach doesn’t limit creativity; it elevates it. Constraints become catalysts, and responsibility becomes part of the beauty.
Each garment is crafted with meticulous attention to detail in CIN’s ateliers, where craftsmanship reigns supreme. The level of dedication is palpable. You feel it in the construction, the finish, the way a piece moves with the body. And in a powerful statement of longevity and care, every CIN creation comes with a lifetime guarantee, a reminder that true luxury is built to endure, not expire.
CIN is also proudly gender-fluid, refusing outdated binaries and instead celebrating individuality in all its forms. The designs don’t ask who you are, they allow you to decide. There is freedom here. Strength. Vulnerability. A quiet confidence that feels incredibly now.
As Managing Editor of BURO, I am constantly discovering brands, but very few stay with me. CIN did. From a chance encounter in Gemmayze to a couture house in Paris, Cindy Abi’s world is one that continues to unfold, layer by layer. It speaks to those who appreciate fashion as art, as emotion, as intention.
CIN isn’t about dressing for the outside world. It’s about aligning with your inner one. And that is exactly why it has become our obsession.
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