In a world where fashion often clashes with ethics, Veganologie emerges as a beacon of conscious style. Founded by the visionary Angana Maheshwari, this UAE-based accessories brand is rewriting the rules, proving that luxury, design, and sustainability can coexist without compromise. With 100% vegan materials and a philosophy rooted in circular innovation, Veganologie isn’t just a brand; it’s a movement.
Angana’s story begins long before she became an entrepreneur. Raised across London, Germany, Luxembourg, and having lived in New York, Toronto, and now Dubai, she developed a global perspective on environmental inequity and social impact. From hands-on volunteering to fundraising for underserved communities, Angana has always sought to leave a positive mark. Armed with a BSc from NYU and an MSc from LSE, she combines design thinking, strategic insight, and purpose-driven leadership to craft brands built on storytelling, transparency, and trust.
Her entrepreneurial journey sparked during the pandemic, when she couldn’t find a classic, well-crafted handbag made from 100% recycled materials, without compromising her ethics. Rather than settling, she built Veganologie from scratch. With zero experience in production or operations, Angana immersed herself in material research, ethical manufacturing, supply chain optimization, and certifications, creating a brand that unmistakably signals a future beyond animal leather.
Today, Veganologie’s impact stretches across the globe. From Dubai Design Week to the London Design Festival, the brand has become a symbol of ethical innovation, earning certifications from GRS, PeTA, USDA, and RCS, and accolades like the Global Changemakers Award for Sustainability by Khaleej Times. Every bag and accessory reflects meticulous craftsmanship, sustainable sourcing, and a commitment to traceable, meaningful impact.
For Angana, sustainability isn’t a trend, it’s a responsibility. Through Veganologie, she embodies a generation of leaders redefining luxury fashion: one where ethical consumerism, circular design, and social impact are inseparable from beauty and style. Her journey proves that conscious fashion can be desirable, aspirational, and transformative, and that a 100% vegan brand in the UAE can lead the world in innovation.
Veganologie now takes its storytelling one step further with Watan Wild, an ode to the UAE’s endangered species. Meet Bill, the Hawksbill Turtle; Leo, the Arabian Leopard; Mr & Mrs Sakr, the Arabian Falcons; and Maha, the Oryx, five iconic animals displaced from their natural habitats, navigating life in the big city. Each comes alive as a handcrafted charm in plant-based bamboo fiber leather, playful, functional, and irresistibly rich in story.
This is more than adornment. Watan Wild is a movement: a preservation in miniature, where a portion of every piece directly contributes to safeguarding the habitats that inspired them. With its AI animation series pilot, the collection bridges fashion, tech, and activism, bringing these animals’ stories to life in a bold, conscious, and utterly captivating way.
