WHAT THE COOL KIDS (AND CHRONICALLY ONLINE) ARE WEARING THIS HALLOWEEN.

The internet’s "It-Girl" Halloween costume guide.
halloween costumes 2025
Discover the coolest Halloween costumes inspired by this year’s biggest pop culture moments.

It’s time to leave the witches, cats, and skeletons in the closet. This Halloween isn’t about recycled horror tropes — it’s about the things that broke the internet. From a mischievous art toy to viral Dubai sweets, an AI with too much personality, and a pop star who turned sass into sequins, these looks are made for the main character energy you deserve.

LABUBU

@strawberryabb

Labubu Halloween costume! (Part 2 hehe) 🎃 Halloween costume ideas inspo

♬ LABUBU FUNK – SXLLX

The internet’s favorite fuzzy menace is officially this year’s cutest (or creepiest) costume. Go for a fluffy skirt and top, your fuzzy pajamas, or a straight-up bunny onesie.

Add tall ears, and paint on that mischievous Labubu grin with blush-heavy cheeks. You can keep it soft and pastel or go full horror bunny with dark liner and a smudged mouth. Either way, you’ll look like you just hopped out of a blind box.

DUBAI CHOCOLATE

@sarahwya

Dubai chocolat outfit 😅 🤎💚

♬ original sound – Maher Zain

Arguably the most talked-about treat in the world, turns out it makes one of the cutest and easiest Halloween costumes. Think glossy browns and creamy whites in sequins, beads, or metallics. Pair a sparkly brown skirt with a white crop top, or flip it. Bonus detail? Stick the ‘Fix Chocolate’ label onto your handbag to look like the city’s chicest candy bar.

CHATGPT

The world’s favorite chatbot finally gets its costume debut. Go full silver or metallic to nail that futuristic aesthetic, stick the ChatGPT logo on top of your head, and wear a printout of the chat interface around your neck. Alternatively, you can also go full logo mode and wear ChatGPT-logo-printed ‘fits.


Roam around asking people for prompts, give eerily detailed answers, and occasionally say, “Sorry, I can’t disclose that information.” Bonus points if you glitch mid-sentence.

BELLY FROM THE SUMMER I TURNED PRETTY

Channel your inner Cousins Beach main character with denim shorts, a white tank or sundress, tousled hair, and that effortless no-makeup glow.

@seasidespdrvrse if someone else also did this costume at the same party I would get such a kick out of it (pun intended) @the summer i turned pretty #TheSummerITurnedPretty #LolaTung #BellyConklin #tsitp ♬ original sound – rina

Or take a cue from her Paris era and add a suitcase and backpack to your outfit. Bonus points if you can make it a group costume or find yourself a Jeremiah and Conrad to go with.

TAYLOR SWIFT’ LIFE OF A SHOWGIRL

Need we explain? Feathers, rhinestones, dramatic headwear, enough said.

SONNY HAYES & JOSHUA PEARCE (from F1: The Movie)

F1: The Movie, starring Brad Pitt and Damson Idris, became the highest-grossing film of the season and catapulted Formula 1 further into the mainstream. Perfect for a couple or your partner-in-crime, this costume lets you and your friend channel the Apex GP teammates. All you need are matching racing suits, aviators, and a pit pass or headset to complete the look. Bonus points if you add mock sponsor patches, name tags, or a few inside jokes for extra fun.

BALLERINA CAPPUCINA

Remember the Italian brain rot character that dominated our feeds earlier this year? Turns out it translates into one of the cutest and easiest halloween costumes. Bring out your ballet core pieces like tutus, stockings, soft pink and white tops, and carry a coffee cup (preferably oversized). Add glowy makeup and hair ribbons, et voilà.

ALSO READ: OBSESSED THIS WEEK: OUR EDITOR’S BRAND CRUSH MARIA GOROF.