BURO’s Brand Obsession This Wednesday: BOO Jewellery.
Straight from Tbilisi’s creative pulse, BOO Jewellery has us completely hooked this week, and here’s why. Founded in 2018, this Georgian label turns sterling silver into wearable art, one handcrafted piece at a time. No mass production, no shortcuts, just pure craftsmanship and soul.
Each design feels like a quiet act of rebellion: minimalist yet sculptural, refined yet raw. BOO’s pieces don’t shout, they whisper confidence. They’re made for those who move differently, who find beauty in intention and individuality.
What makes it our obsession? It’s jewellery that doesn’t just adorn, it becomes part of you. You wear it like a second skin, and suddenly, it tells your story, your rhythm, your energy. It’s not just silver, it’s emotion cast in metal.
This Wednesday, we’re all about the art of wearing silver, the BOO way.
