Welcome to The Beauty Vault, your monthly dossier of exquisite beauty products. In a world where new products flood the market daily, each making tall claims about efficacy, we understand the need for clarity and trust in your choices. That’s why we’ve taken on the task of carefully curating the best beauty launches each month. Our goal is simple: to present you with the crème de la crème of cosmetics—products that not only meet their promises but exceed them.
Discover the best beauty launches of the month below.
ACQUA DI PARMA ‘GELSOMINO A FREDDO’ PERFUME
Acqua di Parma’s ‘Gelsomino a Freddo’ is a fragrance steeped in craft, built on the rare cold enfleurage method that preserves jasmine’s truest essence. The process takes time — flowers pressed into shea butter for days until every nuance is captured — and the result is a complex, gender-neutral composition. There’s something instantly arresting about ‘Gelsomino a Freddo.’ The jasmine here feels alive, luminous, pure, but shadowed by smoky black tea and guaiac wood. Wearing it, we noticed how the cold enfleurage technique makes the floral note feel richer, almost three-dimensional. It shifts beautifully through the day, making it one of those scents that feel both classic and daring.
ARMANI PRIVÉ ‘CUIR NU’ PERFUME
Armani Beauty‘s ‘Cuir Nu’ wears like supple leather against the skin, softened by rose and enriched with smoky coffee and oud. The balance is polished yet sensual, never tipping too far into heaviness. It’s a fragrance that unfolds in layers, leaving behind a subtle ambered warmth that lingers beautifully.
ASTERI SHE’EN LIP OIL GLOSS
The moment Asteri Beauty‘s new ‘She’en’ hits your lips, you understand why it’s not “just another gloss.” It cushions like a treatment, thanks to that oil blend, while the sheen catches light without slipping into stickiness. On us, the tint gave a healthy, plumped-up look that felt effortless. It’s perfect for when you don’t want to think too much about your lip color. It’s comfort and polish in one swipe, and that’s what makes it addictive.
BIRKENSTOCK CARE ESSENTIALS BODY CARE
It’s not every day a shoe brand launches body care, but Birkenstock has done exactly that — and it works. Vegan, sulfate-free, and 100% natural-origin, the line keeps skin hydrated and balanced without fuss. The Hand & Body Wash and Hand & Body Lotion (in Relaxing or Balancing versions) are minimalist staples that quietly slip into your routine.
BOSS ‘BOTTLED BEYOND’ FRAGRANCE
Some scents build up slowly, but not this one. ‘Bottled Beyond’ pushes BOSS’s iconic fragrance family into new territory, diving into a double hit of ginger and leather that stays steady for hours. A high-concentration Eau de Parfum, it centers on two constant poles: electrifying ginger and enveloping leather. The duality is bold, fresh, yet carnal, and enhanced with cutting-edge extraction and fixative technologies for longevity. The lacquered black-to-smoky-grey bottle with Double B monogram seals its elevated status.
CHANEL ‘LES 4 OMBRES’ BOUTONS
Chanel reinvents its eye quad with ‘Les 4 Ombres Boutons,’ limited edition palettes embossed with House symbols. Each compact offers four shades that range from satins and metallics to deep neutrals and shimmering tones. The color stories include Tender, Baroque, Couture, and Stellar, giving options for soft looks, bold drama, polished neutrals, or night-ready finishes. The palette comes in a suedette sleeve, making it feel like a collectible piece of Chanel heritage.
CHARLOTTE TILBURY ‘AIRBRUSH FLAWLESS’ FOUNDATION & SETTING SPRAY
Charlotte Tilbury introduces two new additions to her ‘Airbrush’ line, designed to deliver flawless and airbrushed-looking skin. The new ‘Airbrush Flawless’ Foundation offers up to 24 hours of light, full coverage with a second-skin matte finish. It smooths the appearance of blemishes, redness, fine lines, and uneven tone without feeling heavy. Available in 44 new Airtrue shades, the formula uses skin-morphing pigments that adapt seamlessly to every undertone and resist oxidation. Alongside the foundation, the new ‘Airbrush Flawless’ Setting Spray Matte extends wear for up to 16 hours. This waterproof, transfer-proof formula blurs, mattifies, and sets makeup while keeping oil and shine under control.
CHLOÉ CEDRUS PERFUME
Chloé’s ‘Cedrus,’ part of the ‘Atelier des Fleurs’ collection, reveals cedar in a surprisingly fluid form. Perfumer Quentin Bisch blends cedar with vetiver and sandalwood for a soft, balsamic warmth, then lifts it with pink peppercorn and subtle florality. The result is woody yet luminous, echoing the house’s signature balance of structure and movement. It’s a re-imagining of cedar, not as dry and sharp, but as a textured, silky, and modern fragrance.
DOLCE & GABBANA ‘EVER ICON’ EYE PALETTE & ‘EVERLAST’ CONCEALER
Dolce & Gabbana introduces the ‘Ever Icon Eye’ Palette, offering six shades in matte, satin, metallic, and shimmer finishes. Available in Amber Venus, Rose Goddess, and Chrome Star, the palette lasts up to 10 hours and comes in a heart-shaped compact decorated with the Sacred Heart. The new ‘Everlast’ Concealer completes the routine with 24-hour crease-proof wear. Its creamy formula, available in 30 shades, contains gardenia bio-peptides and an adaptogenic complex for hydration and radiance.
GISOU FALL LIP OILS
Gisou expands its Honey Infused Lip Oils with three fall-inspired shades and scents. Vanilla Glaze is a milky pastel pink with sweet vanilla notes. Sticky Toffee is a warm nude with caramel tones. Milky Mocha is a mocha brown with a chocolate espresso aroma. The formula, made with 97 percent naturally derived ingredients, includes Mirsalehi Honey, hyaluronic acid, jojoba seed oil, and meadowfoam seed oil. The oils give glossy shine and eight hours of hydration without stickiness.
GUCCI ‘GLOW’ SKIN TINT & GUCCI MATTE POWDER
The Gucci ‘Glow’ Skin Tint blends makeup with skincare, featuring 89 percent care-based ingredients such as hyaluronic acid, bakuchiol, and licorice root. It provides light coverage with a second-skin feel and a luminous finish. The new Gucci Matte Powder complements it with a butter-soft texture that blurs and mattifies while keeping skin comfortable thanks to black rose oil. Both products work together to create a fresh and natural look that lasts all day.
GUERLAIN ‘ROUGE G’ PRESTIGE EDITION
Guerlain has collaborated with Parisian embroidery duo Baqué Molinié for the ‘Rouge G’ Prestige Edition. The matte black case is decorated with an embroidered feather design featuring golden chains and red beads. The set includes three ‘Rouge G’ shades: 03 Nude Intense Satin, 214 Rouge Kiss Satin, and 510 Rouge Vibrant Velvet. It is both a beauty product and a collector’s piece, merging craftsmanship with Guerlain’s signature lipstick performance.
HUDA BEAUTY ‘EASY BAKE’ DUO
Huda Beauty’s ‘Easy Bake’ setting powder now comes as a duo for brightening and color correction. For light to medium tones, the Cherry Peach duo includes Cherry Blossom Cake and Peach Pie. For tan to rich tones, Pink Pumpkin features two new shades: Pink Velvet Cookie and Pumpkin Pie. The formula lasts 18 hours, controls shine, and blurs pores. Vitamin E adds comfort while rice starch and micronized powders prevent caking. The packaging allows shades to be used separately or mixed.
KAYALI ‘OUDGASM’ PERFUMES
Kayali expands its ‘Oudgasm’ collection with two new scents. Chocolate Oud | 11 blends spiced rum, caramel apple, and orris with incense, dark cocoa, sandalwood, and chocolate oud for a rich, gourmand twist. Milky Musk Oud | 30 opens with pink pepper and strawberry cream, then softens into incense, suede santal, and multiple musks, anchored by silver oud and tonka. Both fragrances come in black lacquered bottles with jeweled caps, and a Vanilla Oud Hair Mistcompletes the layering ritual.
KOSAS ‘SOULGAZER’ MASCARA
Kosas introduces ‘Soulgazer’ Lengthening and Lifting Mascara to the Middle East, combining a lash serum with a mascara. The formula uses peptides to promote fuller and longer lashes over time. A molded brush follows the lash line closely, coating and lifting each lash without clumping. It delivers a smudge-proof finish that lasts all day.
MAISON FRANCIS KURKDJIAN ‘BACCARAT ROUGE 540 ÉDITION MILLÉSIME’
Maison Francis Kurkdjian presents ‘Baccarat Rouge 540’ Édition Millésime in a 30 ml red crystal bottle infused with 24-carat gold. This version of the house classic introduces ambergris for more depth and minerality in the floral, amber woody composition. The presentation includes a hand-stitched leather case, a Lesage-embroidered silk pouch, and a mirrored chest. Each bottle is numbered, and ownership provides access to refill services, personalization, and exclusive events.
MAKEUP BY MARIO ‘MASTER MATTES’ CREAM EYESHADOW
Makeup By Mario launches ‘Master Matte’s Long-Wear Cream Eyeshadow, designed for a soft, diffused matte look that lasts through heat and humidity. The formula provides medium to full coverage with a weightless feel, and it can be applied with fingers or a brush. Available in 10 warm and cool shades, it contains amino acids and powders that smooth and adhere to the skin.
OLAPLEX N°.0.5 SCALP LONGEVITY TREATMENT
Olaplex debuts its first scalp serum, ‘N°.0.5’ Scalp Longevity Treatment, developed to target scalp aging. The formula hydrates, strengthens the barrier, and supports the microbiome while using the brand’s Bond Building Technology. It also includes antioxidants along with balancing actives for overall scalp health. Clinical results show a five-times increase in hydration after one use, and a 51 percent improvement in the scalp barrier within 14 days.
PHLUR
Phlur officially enters the Middle East with Sephora, launching its fragrances, body mists, deodorant, and body oil in September. The brand is known for storytelling-driven scents, including its cult favorite, Missing Person. Led by Chriselle Lim, Phlur encourages layering and mood-based fragrance wardrobes.
RABANNE ‘MILLION GOLD FOR HER’ PARFUM
Rabanne revisits ‘Million Gold’ with a more intense Parfum. Jasmine absolute and solar ylang-ylang meet a base of sandalwood for a warm and sensual finish. The fragrance is designed for bold evenings, continuing the brand’s theme of empowerment and self-expression.
ROBERTO CAVALLI ‘SERPENTINE’ PARFUM
Roberto Cavalli introduces ‘Serpentine,’ a floral woody ambery scent that opens with bergamot and blackcurrant. The heart combines jasmine sambac, magnolia, lavender, and golden saffron. Vanilla, patchouli, and a second-skin accord finish the composition. The bottle is wrapped with a golden serpent, which doubles as a bracelet. The campaign, shot by Luigi and Iango with Natasha Poly, highlights the fragrance’s sensual spirit.
SISLEY HAIR RITUEL ‘LE PARFUM’
Sisley’s Hair Rituel expands with ‘Le Parfum,’ a hair and body scent based on the line’s cult fragrance. It opens with citrus and lavender, followed by mimosa and aromatics, and settles into woody amber. Designed to cling beautifully to hair, it can be layered with other fragrances or worn alone for a discreet, lasting effect.
YSL BEAUTY ‘ALL HOURS GLOW’ FOUNDATION
YSL Beauty introduces ‘All Hours Glow’ Foundation, combining a serum-based formula with long-wear pigments. It uses hyaluronic acid for hydration, niacinamide for tone improvement, and jasmine petal extract for comfort. The finish is luminous yet weightless, and the foundation comes in 40 shades. Consumer trials reported more radiance, smoother texture, and plumper skin within two weeks. The foundation holds up through long days while keeping a natural glow.
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