Dubai, brace yourself — SEPHORiA is back, and it’s bringing more glitter, glam, and jaw-dropping beauty than ever before. In collaboration with Dubai Festivals and Retail Establishment (DFRE), Sephora is turning the city into a full-on wonderland for makeup addicts, skincare junkies, and fragrance fanatics alike.
Imagine walking into a world where dreams, filters, and fabulousness collide. From immersive brand booths to hands-on masterclasses with beauty pros, SEPHORiA 2025 is all about discovering, experimenting, and going full-on beauty-obsessed. There’s something for everyone — whether you want to mix your own fragrance, snag the latest Fenty highlighter, or just wander and soak up the vibes.
“We’re thrilled to bring SEPHORiA back to Dubai — a city where style meets tradition, and beauty is self-expression at its boldest,” says Hasmik Panossian, Managing Director of Sephora Middle East. “This year, we’ve designed an experience that’s immersive, inclusive, and unapologetically fun — a celebration of our diverse community and the magic of creativity.”
Over 70 brand activations are on deck, featuring icons like Huda Beauty, Sephora Collection, Kayali, Makeup by Mario, Sol de Janeiro, Fenty Beauty, Kosas, Glossier, Dyson, La Neige, SAIE, and many more. Basically: if it’s hot in beauty, it’s here.
So, grab your squad, your phone, and your biggest beauty dreams, SEPHORiA 2025 isn’t just an event, it’s a full-on celebration of everything we love about beauty. Tickets are live at sephoriaevent.ae and follow @sephoramiddleeast for all the behind-the-scenes magic.
💋 PS: Warning, leaving SEPHORiA without a shopping bag is basically impossible.
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