Milan was buzzing during Fashion Week, but we managed to steal a moment with Pietro Terzini, the Italian artist whose words and visuals are as sharp as his wit. And the timing couldn’t be better: MAX&Co. has just introduced its latest &Co.llaboration for FW25 with Terzini, aptly titled HERE WE GO AGAIN.
This marks the second creative rendezvous between the brand and the multi-disciplinary Milan-based artist, known for transforming everyday truths into satirical, uplifting word art. HERE WE GO AGAIN nods not only to their renewed partnership but also to Terzini’s own roots in hip-hop and streetwear, a world he first fell for in the early 2000s. Denim, bomber jackets, flannels, and beanies are reimagined for today in a genderless collection that fuses Americana with tongue-in-cheek slogans like “I WAS RIGHT”, “SO FAR SO GOOD”, and the brutally honest “I’D RATHER STAY HOME”. Beyond ready-to-wear, the capsule extends to accessories, from socks and duffels to an umbrella that cheekily reminds us “I PREFER SUNNY DAYS”. In true Terzini spirit, every piece is both a fashion statement and a punchline.
Over coffee in Milan, we chit-chatted with Terzini about fashion as a mirror, words as art, and why a little humor makes everything more wearable.
HERE WE GO AGAIN FEELS LIKE A CELEBRATION OF BOTH PAST AND FUTURE. WHAT DOES THE CONCEPT OF REINVENTION MEAN TO YOU, AND HOW DOES IT SHOW UP IN THIS COLLECTION?
Pietro Terzini: The title mainly comes from the fact that this is our second collaboration, a second round. But this time, the brand gave me complete freedom to create, and for me, that was the biggest achievement. I went back to when I was 16 or 17 and revisited all the things I loved at that age. Then I reinterpreted them for 2025, blending my memories with contemporary art and fashion. It’s a collection born out of freedom.
IF THIS COLLECTION HAD A SOUNDTRACK, WHAT WOULD BE ON THE PLAYLIST?
Terzini: Butterfly Effect by Travis Scott.
WHAT’S THE MOST UNEXPECTED THING YOU DISCOVERED WHILE WORKING ON THIS COLLECTION?
Terzini: Honestly, nothing unexpected, everything went as planned. There were no big surprises or challenges, just a lot of hard work.
HOW DOES YOUR ARTISTIC STYLE COME THROUGH IN THIS CAPSULE? CAN YOU SHARE SOME OF YOUR FAVORITE PIECES?
Terzini: I worked a lot with iconic streetwear items, pieces that were originally designed as workwear but became cultural symbols. I paired them with slogans that speak to today’s world. For example, on a bomber jacket I wrote “HEARTBREAKER”, which has an empowering feel.
One of my favorite pieces is a suit inspired by gangster movies like Scarface and The Godfather. On the back it says “I HOPE YOUR EMAIL WON’T FIND ME.” I love that one because it reflects our daily lives, our work, and our stress, it’s relatable and satirical at the same time.
HOW DID YOU BALANCE YOUR ARTISTIC FREEDOM WITH THE DNA OF MAX&CO.?
Terzini: We’re aligned in two important ways. First, neither of us wants to be elitist. MAX&Co. speaks to a wide audience, and I want my art to be understood by everyone. Second, we’re both deeply interested in contemporary culture, in reflecting what’s happening in society and turning it into something creative, whether that’s art or fashion.
WHERE DO YOU USUALLY FIND INSPIRATION, AND HOW DO YOU STAY INNOVATIVE WHILE STICKING TO YOUR STYLE?
Terzini: Inspiration, for me, is life. It comes from interactions with people, from conversations about problems or joys. Through these exchanges, you discover common elements that connect us all. That’s where my creativity comes from — people and relationships.
WHAT ARE YOU CURRENTLY WATCHING, LISTENING TO, OR READING?
Terzini: I just watched the new Robert De Niro series on Netflix. I couldn’t finish it, it was too dark, and I prefer when there’s a bit more color. Musically, I’m listening to SZA. And reading-wise, I’m dipping into essays rather than full books these days.
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