Over the years, H&M has blessed our wardrobes with headline-making designer partnerships. Karl Lagerfeld’s 2004 debut sparked a frenzy, Balmain brought us rhinestone-studded party pieces, Maison Margiela revived its cult classics for the masses, while more recently, buzzworthy names like Rabanne and Magda Butrym had fashion lovers queuing up outside H&M stores. These collaborations turned shopping into an event, cementing H&M’s place at the intersection of fashion and pop culture.
This season, the brand is taking a different route. Instead of a household name, H&M has tapped Mexican designer Lorena Saravia. To the average shopper, she may be unfamiliar, but that is exactly why this collaboration matters. In a fashion landscape that often defaults to the same rotating cast of “It” designers, spotlighting Saravia signals a refreshing commitment to diversity of voice and perspective.
Saravia, who launched her label in 2010, is a powerhouse in her home country. Named by Forbes Mexico as one of its “100 Most Powerful Women,” she has built her brand on structured tailoring, contemporary silhouettes, and an unflinching connection to heritage. Her work is rooted in stories of matriarchal strength and Mexican identity, creating pieces that feel both current and grounded.
The 29-piece collection dropping on October 16 is a direct reflection of that ethos. On one side, you’ll find her signatures—sharp denim jackets, tailored chaps, and urban separates. On the other, fluid evening gowns and backless dresses that feel like they’re made for women who move between boardrooms and dance floors with equal ease.
“What I admire most about Lorena is how she masterfully draws from her heritage and Mexican
craftsmanship to create something fresh, original, and truly her own. Overall, there is a beautiful
connection to the land, blended with contemporary elegance,” says Ann-Sofie Johansson, Creative
Advisor at H&M.
The details are equally considered: Lorena’s grandmother’s lion earrings inspired not only the statement earrings but also the buttons across the collection, tying personal history directly into the design. Cowboy boots, wide-brim hats, and desert-toned fabrics amplify the connection to Mexican craftsmanship, giving the pieces a sense of rootedness rather than trend-chasing.
What stands out most about this collection is its balance. On one side, we get the sharp tailoring and structured denim that has become Saravia’s signature. On the other, there’s an ease to the evening dresses and draped blouses that feels deliberately uncontrived. It’s not trying too hard to be “runway” nor is it watered down to fit the high-street mold. The cowboy boots, desert hues, and lion-inspired buttons are more than decorative touches; they anchor the clothes in a cultural story that makes them memorable long after the launch hype fades.
From our perspective, this is one of the more successful H&M collaborations in recent years because it delivers clothes that look considered rather than gimmicky. The pieces feel wearable, versatile, and modern without losing the edge of individuality that makes a designer collaboration worth chasing in the first place.
The collection isn’t chasing hype with glittery nostalgia or celebrity appeal. Instead, it offers a rare introduction into the world of Mexican designers and an opportunity to wear pieces that carry cultural context and creative integrity at a price point that makes them accessible. It broadens the lens on what a high-street collaboration can represent and puts Mexican design on a global stage.
The one thing we know about H&M collaborations is that they sell out fast! The best way to get your hands on the coveted pieces is to decide beforehand which ones you want to invest in. Thankfully, we’ve done the homework for you and outlined the key pieces from the H&M x Lorena Savaria collection that deserve a spot in your closet.
With boho and Western fashion dominating trends right now, the fringe suede jacket from the collection is almost certain to fly off the shelves, and for good reason. It’s versatile, chic, and easily the kind of piece that elevates itself into an investment buy. We’re also eyeing the cream asymmetrical turtleneck sweater, a perfect choice for those mild desert winters in the Middle East. To complete the look, the H&M x Lorena Saravia range offers the ultimate bottoms: baggy denim with fringe detailing, equal parts edgy, versatile, and comfortable.
For those craving something a little more elegant, the ruffle-detailed cami top and matching skirt deserve serious consideration, though we’d happily take both. And while the collection is filled with strong contenders, our standout favorite and the piece we’ll be “add to cart” clicking without hesitation? The boots.
With its latest collaboration with Lorena Saravia, H&M is selling context, culture, and a piece of fashion history that might not be mainstream yet—but deserves to be. And that, to us, is a collaboration worth lining up for.
