THE SCOOP: KAF BY KAF’S COLLABORATION WITH ADIDAS, JEAN PAUL GAULTIER’S NEW HOME IN DUBAI, AND MORE. 

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SAUDI LABEL KAF BY KAF LAUNCHES NEW COLLECTION WITH ADIDAS

Adidas has partnered with Saudi fashion label Kaf by Kaf to unveil ‘Lightbound,’ a bold SS25 collection celebrating self-expression and creative awakening. The collection merges traditional Saudi design with modern sportswear, featuring vibrant prints, functional pieces like cargo pants, and an elongated cover-up abaya with adidas’s signature 3-Stripes branding. With a campaign starring prominent regional figures, ‘Lightbound’ showcases a powerful theme of unity, with designs inspired by the glow of the moon and a color palette reflecting the hues of dusk and dawn.

TOMMY HILFIGER IS THE FASHION SPONSOR FOR APPLE TV’S ‘F1’ FILM

Tommy Hilfiger is the official fashion sponsor for Apple TV‘s highly anticipated film F1, starring Brad Pitt and featuring brand ambassador Damson Idris as fictional driver Joshua Pierce. As a sponsor of the fictional APXGP team in the film, Hilfiger’s iconic flag logo will feature prominently on the car, driver kit, and team uniforms, adding a stylish touch to the high-speed drama.

THE LVMH HOUSE UNDERGOES A LEADERSHIP SHAKEUP

LVMH has announced a leadership shakeup, with Frédéric Arnault stepping in as the new CEO of Loro Piana, taking over from Damien Bertrand, who moves to Louis Vuitton as second-in-command. Meanwhile, Pierre-Emmanuel Angeloglou takes on the role of deputy CEO at Christian Dior Couture, signaling fresh leadership across the luxury powerhouse’s top brands.

JEAN PAUL GAULTIER FINDS A NEW HOME AT HARVEY NICHOLS

Harvey Nichols Dubai is now the exclusive home for Jean Paul Gaultier in the city, bringing the legendary French fashion house to the Mall of the Emirates. Known for its boldness and boundary-pushing designs, Gaultier’s visionary creations can now be found at this luxe destination, offering a rare opportunity to experience his audacious craftsmanship firsthand.

KAREN WAZEN APPOINTED AS UNHCR GOODWILL AMBASSADOR

Karen Wazen has been appointed as the UNHCR‘s newest Goodwill Ambassador for the MENA region, bringing her passion for social causes to a global platform. To mark her new role, Karen has launched a Ramadan initiative through her brand, with proceeds benefiting UNHCR’s vital work providing essential support to displaced families as part of their wider “Connected by Humanity, Strengthened by Community” campaign.

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