PASSPORT TO THE SURREAL: SARA CAVAZZA UNVEILS THE DREAMY WORLD OF GENNY.

This season, Creative Director Sara Cavazza Facchini brings to life a surreal world inspired by the vibrant vision of Hieronymus Bosch. Discover how ethereal fabrics, vivid colors, and Genny’s iconic orchid define this season’s look for the modern Genny woman. With Jasmine Tookes as the face of Genny’s FW24 campaign, Facchini reveals the evolving essence of the quintessential Genny muse. Read the exclusive interview with the visionary herself here on BURO.

WITH “THE GARDEN OF DELIGHTS” BEING INSPIRED BY HIERONYMUS BOSCH’S SURREAL VISIONS, HOW DID YOU TRANSLATE THOSE FANTASTICAL ELEMENTS INTO WEARABLE ART? CAN YOU SHARE A FAVORITE PIECE THAT EMBODIES THIS DREAMLIKE AESTHETIC?

The surreal and evocative quality of Bosch’s work served as a canvas for my imagination. I wanted to create a collection where the Genny woman could move through this dreamlike space, with elements both fantastical and tangible. The orchid—a symbol of beauty, femininity, and mystery—became a recurring motif, appearing as a print on cotton trench coats and silk blouses, and as a sculptural detail on accessories. One of my favorite pieces is the satin tuxedo with a long sleeveless jacket. It transforms traditional suiting into something ethereal, fluid, and distinctly feminine, embodying both strength and delicacy—just like Bosch’s visions.

THE COLLECTION FEATURES VIBRANT COLORS THAT EVOKE A SENSE OF WONDER. WHAT INSPIRED YOUR CHOICE OF COLORS, AND HOW DO YOU ENVISION THESE SHADES IMPACTING THE MOOD OF THE GENNY WOMAN AS SHE WEARS THEM?

The colors are inspired by the lush, dreamlike gardens of Bosch’s work, yet they’re also drawn from the natural beauty of flowers and botanicals. Shades like lily-of-the-valley white, sunflower yellow, jade green, and wisteria create a palette that feels fresh and alive, while still deeply rooted in nature’s own brilliance. I envision these colors as a way for the Genny woman to express joy, strength, and elegance. Each hue is intended to brighten her presence and reflect her confidence, as if she herself were blooming.

ETHEREAL FABRICS ARE A HALLMARK OF THIS COLLECTION. CAN YOU TELL US ABOUT THE MATERIALS YOU CHOSE AND HOW THEY CONTRIBUTE TO THE OVERALL FEEL OF “THE GARDEN OF DELIGHTS”? ARE THERE ANY UNEXPECTED TEXTURES THAT YOU PARTICULARLY LOVE?

This collection embraces lightness through fabrics like silk twill, organza, and crumpled cotton, which add softness and movement. The striped cotton pajama suit and airy organza pieces offer a playful take on traditional silhouettes, transforming them with a sense of ease and lightness. One of my favorite textures is the intricate jacquard denim effect in knitwear, where our iconic blockchain motif creates a striking contrast between solid and void. It’s a surprising element that feels almost architectural in an otherwise fluid, organic collection, bringing a touch of structure to the dreamlike vision.

GENNY’S SIGNATURE ORCHID HAS A PROMINENT PLACE IN THIS COLLECTION. WHAT DOES THE ORCHID SYMBOLIZE FOR YOU, AND HOW DOES IT CONNECT TO THE NARRATIVE YOU’RE WEAVING WITH THIS SEASON’S DESIGNS?

The orchid symbolizes the essence of Genny: it’s graceful, exotic, and resilient. To me, it represents a woman who is beautifully complex, strong, and capable of growth even in the most delicate forms. This season, the orchid appears in macro and micro motifs, from printed cotton to delicate silk. The orchid’s presence throughout the collection connects each piece to the next, creating a cohesive story that is both romantic and grounded in strength. In ‘The Garden of Delights,’ it embodies a celebration of femininity and the beauty of individuality.

IN THIS DREAMLIKE WORLD YOU’VE CREATED, WHAT JOURNEY DO YOU IMAGINE THE GENNY WOMAN TAKING? HOW DOES “THE GARDEN OF DELIGHTS” REFLECT HER PERSONALITY AND ASPIRATIONS IN A SURREAL YET VIBRANT WAY?

I imagine the Genny woman stepping confidently into a world of her own creation—a space where beauty, art, and elegance flourish. She is unapologetically herself, embracing both softness and power. Her journey through ‘The Garden of Delights’ is one of discovery and self-expression. The collection reflects her dynamic personality, blending the surreal with the real, and showing that she can be both romantic and grounded. Each piece is a part of her world, capturing her spirit, resilience, and appreciation for art and beauty.

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