Founded in Italy in 2001 by brothers Arto and Saro Artinian, Sartoro is more than just a jewelry brand; it’s a heartfelt tribute to their family’s Armenian heritage. Their story began in the 1950s in the ancient city of Damascus, where their father and uncle embarked on a remarkable journey to find the finest materials and stones. With their sharp business instincts and strong reputation, they created lasting connections between Antwerp, the diamond hub, and the Middle East.
At BURO, we love to dive deep and learn more, so we had the pleasure of chatting with Arto and Saro about their vision for the future of the jewelry industry and the changing demographics that are shaping it.
WHAT ARE THE MAJOR TRENDS SHAPING THE FUTURE OF THE JEWELLERY INDUSTRY?
Fine and High jewellery has always been linked to two fundamental elements: timeless design and unparalleled craftsmanship. These values will never change, as they form the foundation of what high jewellery represents. They are also deeply rooted in Sartoro’s family legacy of three generations, nurturing a sense of trust and reliability. What may evolve, however, are certain techniques and cultural influences that naturally arise in the 21st century.
In this context, we recognize the need to enhance personalization, creating pieces that reflect individual stories and values. Sartoro is committed to crafting modern heirloom jewellery—designs that combine classic elegance with contemporary flair, ensuring pieces that can be cherished for generations to come.
Embracing sustainable practices, ethical sourcing, transparency in production, and technology integration are all essential strategies that allow a brand to stay ahead in today’s market. Still, as we navigate into the future and lead in such strategies, we remain true to our core traditional timeless values, ensuring a meaningful reflection of personal identity and radiance on every piece.
WHAT IS THE INFLUENCE OF TECHNOLOGY (3D PRINTING AND DIGITAL DESIGN) ON JEWELLERY DESIGN AND PRODUCTION?
Technology is making a notable impact on jewellery design and production, particularly through advancements like 3D printing and digital design. These innovations enable rapid prototyping, allowing our skilled artisans and designers to experiment with complex designs and materials in a more efficient manner. At Sartoro, we utilize digital design tools to create detailed visualizations and simulations of our meticulous creations, which enhances our ability to provide customization tailored to individual client stories.
A significant breakthrough for us is the introduction of CNC high-tech precision multi-axis capability. This technology enhances our ability to produce highly aesthetic and mechanically precise fine jewellery with remarkable efficiency, reducing production lead times by 35% to 40%. The CNC system, combined with our experienced team of engineers, adds versatility to our creations, ensuring we meet diverse market expectations while maintaining high productivity levels.
Ultimately, the integration of these technologies aligns perfectly with our commitment to craftsmanship and innovation, allowing us to create unique, high-quality pieces while pushing the boundaries of artistic expression.
WHAT EMERGING MATERIALS OR TECHNIQUES ARE BECOMING SIGNIFICANT IN THE JEWELLERY MARKET?
Emerging materials and techniques are increasingly shaping the jewellery market, reflecting innovation and evolving consumer preferences. Advancements in materials like alternative metals and innovative composites are gaining traction. These materials not only enhance durability but also allow for unique aesthetic possibilities, catering to the diverse tastes of modern consumers.
Techniques such as 3D printing and CNC machining are also transforming how jewellery is designed and produced. These technologies enable intricate designs that were once difficult to achieve, allowing for greater creativity and customization. At Sartoro, we are dedicated to exploring these innovative materials and techniques, ensuring that our creations remain at the forefront of the industry while reflecting our commitment to quality and craftsmanship.
WHAT IS THE ROLE OF TRANSPARENCY IN THE FUTURE OF JEWELLERY BRANDS?
Transparency already plays a profound role in the future of jewellery brands, as it is essential for building trust and loyalty among clientele. In a world increasingly conscious of ethical and sustainability issues, consumers are favoring brands like Sartoro Genève that prioritize transparency in sourcing, production processes, and business practices. We are committed to providing clear communication about the materials we use, the craftsmanship involved, and the ethical standards we uphold.
By maintaining this openness, we reinforce our Maison’s integrity and create deeper connections with our clients, ensuring they feel confident in their choices and valued in their experience.
WHAT IS THE INFLUENCE OF NEW MARKETS AND DEMOGRAPHICS ON THE GLOBAL JEWELLERY INDUSTRY?
New markets and demographics are significantly influencing the global jewellery industry. Regions like the Middle East, where Sartoro has established a strong presence, represent growing interest and opportunities for luxury goods. The demand for expertly crafted jewellery—both fine and high—is on the rise, driven by a clientele that values quality and artistry.
This region is not only a hub for affluent consumers but also a melting pot of diverse cultural influences that enrich the jewellery landscape. Demographic shifts, particularly among the socially conscious younger generation, are reshaping preferences toward customization, ethical sourcing, and innovative designs. Such clientele seeks brands that resonate with their values and offer unique pieces that tell their stories.
At Sartoro, we recognize the importance of engaging with these emerging markets and adapting to the evolving needs of our clientele. By celebrating the rich heritage and individuality of our customers in the Middle East and beyond, we can create meaningful connections and craft jewellery that reflects their aspirations and identities.
WHAT ARE SARTORO GENÈVE’S STRATEGIES TO STAY AHEAD OF INDUSTRY CHANGES, AND HOW DOES THE MAISON POSITION ITSELF IN THE FUTURE OF THE JEWELLERY LANDSCAPE?
Sartoro Genève employs a multifaceted approach to stay ahead of industry changes while shaping the future of the jewellery sector. Central to our strategy is a commitment to craftsmanship and innovation, utilizing advanced technologies like CNC machining and 3D printing to enhance design and production. This dedication allows us to uphold our high standards of artistry and quality while pushing the boundaries of creativity.
Our unique design philosophy, rooted in three generations of savoir-faire, emphasizes individuality and storytelling. With a talented team of 350 skilled designers and craftsmen, we pioneer innovative techniques and explore new design patterns, ensuring our creations resonate with diverse clientele. Personalization and customization are key, as we recognize the growing demand for jewellery that reflects individual values and narratives, creating modern heirloom pieces that forge deeper connections with our clients.
Sartoro embraces global market trends, expanding our reach to adapt to new demographics. Our dedication to ethical practices and transparency positions us as a trusted choice for consumers prioritizing integrity in their jewellery purchases. By championing a culture of innovation and responsiveness, Sartoro Genève not only maintains its leadership role in the dynamic jewellery landscape but also redefines luxury, creating pieces that are cherished for their personal and cultural significance.
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