It all began in 2004 with a single ring. Fast forward 20 years, and Quatre has become a signature of Boucheron, blending four distinctive patterns from the Maison’s archives with three shades of gold. To mark this milestone anniversary, Boucheron has unveiled a new collection that takes Quatre to the next level, because when it comes to Quatre, too much is never enough.
The Never Enough campaign, starring Alexa Chung, Mila Al Zahrani, Han So-Hee, Rola, and Zhou Dongyu, embodies the bold spirit of Quatre: an irresistible desire to stack, layer, and wear these stunning pieces in infinite ways. This campaign will take over Boucheron’s website, social media, and newsletter, and trust me, you won’t want to miss it.
What’s New?
Boucheron breathes new life into its classic Quatre designs. The original Quatre Classique ring now inspires chic chokers and bracelets, proving that true style knows no limits. The anniversary collection also introduces unprecedented flexibility, literally. The Quatre Ribbon, an articulated masterpiece, transforms into seven different accessories, from necklaces to bracelets and even a hair jewel. Talk about innovation!
And for the pièce de résistance? An ultra-precious edition featuring spessartite garnets, yellow sapphires, and diamonds, elevating the Quatre codes to unparalleled brilliance.
Boucheron has once again proven that when it comes to Quatre, too much is never enough. Here’s to 20 years of audacity and elegance, and many more to come!
Whether you’re a longtime fan or new to Quatre’s magic, now is the perfect time to indulge in a piece or three of Boucheron history.
Are you ready to celebrate 20 years of Quatre in style?
ALSO READ: BOUCHERON NAMES FOUR MIDDLE EASTERN AMBASSADORS TO CELEBRATE ITS ‘QUATRE’ LINE.
