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FASHION TRUST ARABIA INTRODUCES A NEW TECH-FOCUSED AWARD.

Fashion Trust Arabia will now recognize technological innovations!
fashion trust arabia
What exactly does the new Fashion Tech Award by Fashion Trust Arabia mean?

Outwardly, the worlds of fashion and technology might seem poleS apart. But if you look closer, the two run hand in hand. The glitzy universe of fashion is always on the hunt for the “next big thing,” and the same is true for tech. While the tech geeks might not want anything to do with fashion, the geniuses in the creative industry often rely on avant-garde technology to craft an internet-breaking moment. Take, for instance, Bella Hadid‘s spray-on dress at the Coperni Spring/Summer 2023 show, the color-changing outfits on the Anrealage Fall/Winter 2023 runway, or the groundbreaking innovations in sustainable fabrics. Technology plays a critical role in the fashion industry, and it’s about time we acknowledged it.

Leave it to Fashion Trust Arabia to do the honors. For its 2024 edition, Fashion Trust Arabia has introduced a new category: The Fashion Tech Award. The new category is introduced to celebrate the innovative design technology from the MENA region. The freshly introduced award will focus on the integration of technology into fashion collections, highlighting subjects like sustainability, wellness, comfort, and performance.

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