The fashion house unveiled not only its remarkable Resort runway collection but also unveiled a dazzling partnership with muse Karlie Kloss and her digital realm, Fashion Klossette. On June 1st, Carolina Herrera embarked on an unprecedented fashion journey, transporting attendees to the shores of Brazil in a momentous occasion that proved to be a triumphant convergence of style, fragrance, and technology.
The boundary-defying activation wove the virtual and physical world in breathtakingly inventive ways. Harnessing the immersive global platform of Robxlox, where a lot of individuals converge and converse daily, fashion enthusiasts were immersed in a remarkable experience. As the curtains fell on the runway, users on Robxlox were transported into a digital oasis, allowing them to don three-dimensional renditions of three pivotal looks from the collection. Furthermore, they were granted the power to cast their votes, shaping the design of a special edition bottle for the coveted Good Girl fragrance. The winning masterpiece will come to life in a limited edition once the Resort collection graces boutiques worldwide come October.
“One of my goals in creating this immersive world on Roblox was not only to explore the relationship between physical and digital fashion but also to inspire traditional fashion houses and designers to leverage this technology to create innovative and boundary-pushing experiences for consumers.” – Karlie Kloss.
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