Founded in 1928, Serapian has a long-standing legacy built on a solid foundation of excellent craftsmanship and high-quality leather goods. A part of the Richemont group since 2017, Serapian has established itself as an ambassador of Italian elegance. Now, the brand is marking its presence in the Middle East with an exclusive collaboration with Emirati designer Sara Al Tamimi.
Based in Abu Dhabi, Sara Al Tamimi’s eponymous label has sustainability at its heart. Al Tamimi’s collaboration with the Italian Maison marks a significant milestone for the Emirati designer, making it her first collaboration with a global brand. For Serapian, the collaborative capsule is an ode to the elegant Emirati women.
In a press statement, Al Tamimi said, “‘‘I sketch a lot because my head is always bursting with ideas that I want to execute in different ways, and I was excited when Serapian introduced me to a way of executing my ideas through a new medium I hadn’t explored before.’’
For the Serapian x Sara Al Tamimi capsule, the Emirati designer reimagined four designs from Serapian’s iconic ‘Secret Bag’ collection, giving it her own unique touch. Al Tamimi opted for the renowned ‘Secret Bag’ in four variations and worked with Serapian’s personalized service to bring her creative vision to life. She experimented with a range of Serapnian’s Nappa leathers and colors, bringing forth stunning arm candy in burgundy, sage green, orange, and black, adorned with fringe details. The Serapian x Sara Al Tamimi bags are meticulously crafted using Serapian’s iconic Mosaico weaving technique, introduced in 1947, serving as a unique symbol of Serapian’s exceptional artisanal craftsmanship.