Louis Vuitton is embarking on an exciting new chapter with the launch of La Beauté Louis Vuitton, set to debut in Autumn 2025. This marks the luxury brand’s expansion into the world of beauty, blending their iconic spirit of travel with unparalleled creativity. At the helm of this new venture is Dame Pat McGrath, DBE, one of the world’s most influential makeup artists. McGrath, known for her pioneering work in the beauty industry and her past collaborations with Louis Vuitton, will oversee the creation of a lifestyle beauty experience that goes beyond mere products.
Louis Vuitton’s legacy has always intertwined with beauty, from its bespoke vanity cases to its luxurious powder compacts designed in the 1920s. With La Beauté Louis Vuitton, the House brings its commitment to innovation and quality into the beauty space. Pat McGrath, who has worked closely with Louis Vuitton for over two decades, is excited to lead this new chapter, emphasizing that beauty is more than just products, it’s about a complete experience.
Pietro Beccari, Chairman and CEO of Louis Vuitton, explains that this expansion into beauty is a natural evolution, enabling the brand to further enrich its customers’ everyday lives while celebrating its heritage and craftsmanship. Stay tuned for more on this luxurious new offering.
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