If there’s one thing adidas knows how to do, it’s make a sneaker go viral. First, it was the Samba, then the Gazelle and now, the adidas SL 72 is taking over TikTok feeds, street style roundups, and A-lister wardrobes. From Bella Hadid to Emily Ratajkowski, everyone’s lacing up a pair of these retro gems and honestly, it’s easy to see why.
The SL 72 isn’t a new sneaker. In fact, it’s been around since 1972, originally designed as a lightweight trainer for athletes during the Munich Olympics. (FYI, “SL” stands for “Super Light”..how very German engineering of them.) With its slim silhouette and mix of nylon, suede, and leather, it was revolutionary back then. Now, it’s become the sneaker of choice for the fashion crowd who want something that screams cool without trying too hard.
And the colourways? Its available in a variety of nostalgic colourways. Whether you’re into the OG petrol blue, vintage browns, crisp whites, or even a pop of acid green, there’s a pair to match every mood board. Think effortless, retro, and just preppy enough to make your dad jealous.
Styling these? Easy. For a spring vibe, go for jorts, a white tank, and a breezy striped shirt. Feeling autumnal? Straight-leg jeans, a trench coat, and a chunky knit will do the trick. These sneakers are a vibe no matter the season, sporty, understated, and endlessly versatile. Plus, its unisex appeal makes it universally stylish.
The SL 72 isn’t just another sneaker. It’s adidas reminding us why they’re the OGs of blending nostalgia with now. So, whether you’re heading to brunch or just strolling through the city, these kicks will have you looking put together in that effortless, I-didn’t-even-try way.
Let’s be real, if you don’t already own a pair, you’re probably late to the party. Grab your adidas SL 72.
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