There’s something about the South of France that just oozes effortless sophistication. Think sun-drenched terraces, crisp sea breezes, and that undeniable je ne sais quoi of French Riviera style. And if there’s one brand that’s mastered the art of bottling that essence into wearable luxury, it’s APM Monaco.
Founded in 1982 by mother-son duo Ariane and Philippe Prette, APM Monaco has evolved from a manufacturer of precious jewels into one of the leading names in fashion-forward silver jewelry. Under the creative direction of Kika Prette, the brand has made its mark, bringing the carefree spirit of Monaco to jewelry lovers worldwide.
And now, just in time for spring 2025, APM Monaco is giving us yet another reason to fall in love: the ‘Pastel Dreams’ Collection.
This season, APM Monaco invites us into a pastel-drenched fantasy with their Spring 2025 collection, aptly named ‘Pastel Dreams.’ Shot at the breathtaking Le Plongeoir in Nice, France, the collection draws inspiration from the soft hues of a clear Mediterranean morning. The collection features delicate floral motifs that reflect the natural beauty of the season, mint green gemstone drop earrings, precious aqua stones sit proudly as bold yet effortlessly chic accents, and a palm tree leaf-shaped cuff demands attention. Whether dressing up for an occasion or looking to brighten up everyday wear, ‘Pastel Dreams’ offers styling possibilities that are as fresh and versatile as the season itself.
When it comes to embodying the chic, effortless sophistication of the Pastel Dreams collection, Eva Longoria is the obvious choice. Eva brings a blend of elegance, style, and a sharp eye for detail that perfectly aligns with the essence of APM Monaco. With her passion for fashion and effortless glam, she embodies the spirit of the brand, making her the perfect muse for this dreamy, pastel-hued celebration of spring.
ALSO READ: APM MONACO’S ‘HIVER’ COLLECTION LIGHTS UP WINTER WITH DIXIE D’AMELIO AS ITS FACE.
